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TMCNet:  4INFO and TRUSTe Partner to Protect Mobile Consumer Privacy

[November 12, 2012]

4INFO and TRUSTe Partner to Protect Mobile Consumer Privacy

SAN MATEO, Calif. --(Business Wire)--

4INFO, a diversified mobile advertising, technology, and media company, announced a partnership with TRUSTe, the leading privacy management solutions provider, to protect mobile consumer privacy when delivering mobile ads. Through the partnership, TRUSTe will allow consumers to opt-out of targeted advertising through their TRUSTed Mobile Ads preference manager. This provides both transparency and control to the mobile consumer audience.

"We are leading the charge in mobile privacy by engaging with TRUSTe to provide the highest level of transparency and control," said Tim Jenkins, CEO 4INFO. "As we continue to refine our advanced mobile targeting capabilities, it was important for us to have a comprehensive privacy solution. TRUSTe provides this and ensures that we are handling users' private information at the highest standard, so they can engage with brands in a safe and accommodating environment."

In a 2012 U.S. Online and Mobile Privacy Perceptions Report conducted by Harris Interactive (News - Alert) on behalf of TRUSTe, among smartphone users, 42 percent identify privacy and security as top concerns, and an overwhelming majority (85 percent), say they won't download mobile apps that they don't trust. TRUSTe makes privacy easy for mobile app developers by clearly disclosing what information the app will access. TRUSTed Mobile Ads will be integrated with 4INFO's AdHaven platform to ensure hat all privacy practices align with regulatory requirements.


"TRUSTe applauds 4INFO for taking a proactive approach toward mobile privacy by standardizing on practices that have been proven to turn the tide against rising consumer privacy concerns," said Chris Babel, CEO for TRUSTe. "TRUSTed Mobile Ads builds trust and consumer engagement on mobile apps, while reinforcing brand integrity, by giving people clear choices regarding the usage of their personal and private information."

A leader in targeted mobile advertising, 4INFO's AdHaven platform includes a next-generation mobile ad server, an audience and data management platform, and an analytics platform that combine to deliver 360-degree mobile advertising campaigns across the mobile Web, rich media, mobile video, applications, tablets, and SMS. AdHaven works with the world's leading data providers, inventory exchanges, and ad-sources to enable effective and efficient mobile advertising campaigns.

About 4INFO

4INFO is a diversified mobile advertising, media, and technology company that enables brands to identify and reach their customers on mobile connected devices via our mobile advertising platform, AdHaven. AdHaven provides accurately targeted, measurable and innovative mobile advertising solutions across all mobile channels including display, apps, video, SMS and rich media. AdHaven technology increases the effectiveness of mobile advertising campaigns, reduces waste through precision targeting, and improves brand understanding of mobile user behavior. With AdHaven technology, companies can accurately identify and reach over 97 million U.S. households with targeted mobile advertising. 4INFO is headquartered in San Mateo, CA (News - Alert). Learn more at http://www.4info.com.

About TRUSTe

TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney (News - Alert), eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.


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