INGATE

From The Sip Trunking Experts

TMCNet:  Universal Music Group (UMG) and Moontoast Announce Agreement to Expand UMG's Direct-to-Consumer Offerings

[November 13, 2012]

Universal Music Group (UMG) and Moontoast Announce Agreement to Expand UMG's Direct-to-Consumer Offerings

(Marketwire Via Acquire Media NewsEdge) LOS ANGELES, CA and BOSTON, MA -- (Marketwire) -- 11/13/12 -- Universal Music Group (UMG), the world's leading music company, will further expand its line-up of direct-to-consumer offerings and services for music fans through an agreement with Moontoast, a leading social marketing, social commerce and analytics company. The announcement was made today by Randy Malinoff, Head of D2C eCommerce for UMG, and Marcus Whitney, co-founder and CTO of Moontoast.


As part of this agreement, UMG will utilize Moontoast's social commerce and analytics platform to launch, promote and sell music, merchandise and related goods through digital and social channels including Facebook, artist websites and artist fan sites.

"Social is the next frontier in the digital music revolution and Moontoast's market leading platform allows UMG's artists and labels to reach their fans anytime and anywhere," stated Randy Malinoff, Head of D2C eCommerce for UMG. "Having already powered successful social commerce campaigns for our Universal Music Nashville, Island Def Jam and Interscope labels, we're thrilled to select Moontoast to power our direct-to-consumer initiatives companywide." Music is one of the most popular digital goods categories and 2011 was a record-breaking year for digital downloads, with 1.3 billion digital songs sold. According to Nielsen's 2012 findings, album sales are already up 15 percent compared to the same period last year, with over 1 billion digital songs sold by October 1. Social media is indeed fueling this digital music revolution; many of the top social media performers are musicians, with Eminem, Rihanna, and Lady Gaga ranking in the top 10 for worldwide social media presence. Music fans are flocking to social channels to follow their favorite musicians. Seven of the top 10 accounts on Twitter are musicians and 50 percent of Twitter users follow at least one musician.

"Moontoast is excited and honored to be expanding our relationship with Universal Music Group," commented Marcus Whitney, Moontoast co-founder and CTO. "As a music lover, it is both professionally and personally gratifying to be helping the world's leading artists and labels build closer relationships with their fans. We are looking forward to delivering a broad variety of offers to passionate fans across the globe." Making Social WorkToday's release follows an exciting quarter for Moontoast. Last month, the company announced its Northeast office move from Andover to Boston and the expansion of its executive team with Vice President of Business Development, Anand Raman, and Vice President of Sales, Ryan Burke, as well as its partnership with ExactTarget to bring Moontoast's Social Activation Engine to ExactTarget customers through their SocialPages product. Additionally, Whitney was named CTO of the Year by the Nashville Technology Council. Before that, the company unveiled its suite of social activation applications, several new customers including Procter & Gamble, Time Inc. and Simon & Schuster, and expanded key partnerships with Demandware, Magento, Mercent, PayPal and Facebook.

To help brands drive social engagement and growth, as well as lead generation and sales, the company's social marketing applications can be distributed anywhere online and load at the point of impression with the user. These interactive applications work in tandem with the Moontoast Social Analytics Suite, which was built from the ground up to deliver critical insights that help clients understand their relationships, relevancy, and results. Customized views allow users to see which messages led to interactions, transactions and endorsements, giving marketers and brand managers a full suite of powerful, social marketing apps that include the ability to self-fund social campaigns through commerce-enablement and to keep users continuously engaged.

About Universal Music Group Universal Music Group is the world's leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's leading global music publishing operations.

Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Republic Records and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

About MoontoastMoontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patented Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.

Follow MoontoastBlog: http://www.moontoast.com/blog Twitter: @moontoast Facebook: http://www.facebook.com/moontoast LinkedIn: http://www.linkedin.com/company/moontoast-llc Add to Digg Bookmark with del.icio.us Add to Newsvine Press Contacts: Maria Ho-Burge Universal Music Group 212-331-2569 Email Contact Juli Greenwood Scratch Marketing + Media 617-515-8412 Email Contact Source: Moontoast

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.