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TMCNet:  HubSpot Reports Plans to Acquire New Marketing Software Firms

[November 14, 2012]

HubSpot Reports Plans to Acquire New Marketing Software Firms

Nov 14, 2012 (Close-Up Media via COMTEX) -- All-in-one inbound marketing software firm HubSpot reported its intention to acquire marketing software firms located in or willing to relocate to Dublin, Ireland or Boston.

HubSpot recently announced a €27.4 million mezzanine financing with substantial new investment from several sources including a large, unnamed institutional investor, Altimeter Capital, Cross Creek Capital, and previous investors. This fundraising marks €78.4 million in total financing for HubSpot, was taken on as cushion at a time the firm was not in need of funding, and is heavily earmarked for international hiring and acquisitions, as well as overall growth.


"Our goal has always been to build a successful, enduring, independent company that transforms how the world does marketing. We're generating revenue at an annualized run rate of €47 million, up more than 80 percent over last year, and we still see a huge market opportunity ahead of us," said HubSpot CEO and co-founder Brian Halligan. "This financing sets us up for big investments in hiring and acquisitions so that we can continue to change the way the world does marketing." "HubSpot empowers our customers to do inbound marketing right, by attracting leads using extraordinary content and then converting them using highly personalized context," said Dharmesh Shah, CTO and co-founder. "HubSpot customers have generated more than 56 million leads since we founded the company, which is what happens when you create marketing people love. This 'marketing that does not annoy' approach is particularly well-suited to the more closely regulated EU marketing environment." More information: www.hubspot.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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