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TMCNet:  The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

[November 14, 2012]

The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

NEW YORK, Nov. 14, 2012 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies http://www.reportlinker.com/p01036995/The-Global-Smartphone-Industry-A-New-Era-of-Competition-and-Major-Players-Strategies.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Phones_and_PDA Amid the global economic uncertainties, it is anticipated that global Smartphone shipment volume will still witness a 27% year-on-year growth to around 868.0 million units in 2013. However, the global Smartphone industry is highly concentrated such that the combined revenue share of Apple and Samsung is expected to have reached around 60% and the combined profit share around 95% in 2012, thereby leaving only 5% of profits to be shared by other Smartphone branded vendors. This report profiles the development of the global Smartphone industry in 2012, examines strategies of five major groups in the industry and provides an insight into the future outlook of the industry while pointing out feasible product strategies to be put in place by other Smartphone brands, aside from Apple and Samsung, in order to seize a larger piece of the market-pie.


Table of Contents Table of Contents 1. Development of the Global Smartphone Industry 1.1 Mature Markets Remain Overshadowed; Emerging Markets Grow at Slow Pace 1.2 Telecom Operators Reducing Subsidy Amount and Period 1.3 Telecom Operators Prioritize Apple and Samsung over Other Vendors 2.New Competition in the Smartphone Industry 2.1 Global Branded Vendors 2.2 Regional Branded Vendors 2.3 Mobile Operating System Suppliers 2.4 Networking Service Suppliers 2.5 PC Branded Vendors 3. Outlook for the Smartphone Industry in 2013 3.1 Strategies of Other Smartphone Branded Vendors 3.1.1 Marketing Innovation Key Success Factor 3.1.2 Increased Specialization through Collaboration with EMS 3.1.3. Low-price Market Competition to Intensify in 2013 3.1.4 Mergers and Acquisitions to Tap Fast-growing Mobile Device Market 3.1.5 Small Form Factor Consumer Devices to Expand into Mass Markets Appendix List of Tables Table 1 Comparison of Electro Magnetic Resonance and Magnetic Resonance Technologies List of Figures Figure 1 Global Smartphone ARPU by Telecom Operator, 2011 - 2012 Figure 2 Global Smartphone Shipment Volume by Price Point, 2012 - 2017 Figure 3 The Amount of Subsidies by Telecom Operator, 2012 Figure 4 Apple's iPhone Sales Volume by Model Type, 1Q 2011 - 4Q 2012 Figure 5 Major Smartphone Brands' Average Promotional Costs, 2011 - 2012 Figure 6 Global Smartphone Shipment Share, Revenue Share and Profit Share by Branded Vendor in 2012 -2013 Figure 7 Five Business Types and Five Strategic Fits of Smartphone Branded Vendors Figure 8 Key Technology Development Milestones of Apple and Samsung Figure 9 Electro-Magnetic Resonance and Magnetic Resonance Technologies Figure 10 Chinese Mobile Phone Market Share by Price Point, 2012 - 2013 Figure 11 Chinese Smartphone Sales Volume and 3G Subscribers, 1Q 2011- 4Q 2012 Figure 12 The Business Model of the Chinese Smartphone Industry Figure 13 Chinese Smartphone Distribution Channels Figure 14 Chinese Smartphone Sales Channels Figure 15 Chinese Mobile Network Service Market Share by Service Type, 2011 - 2012 Figure 16 The Smartphone Business Model of Networking Service Suppliers in China Figure 17 Product Development of Global Three Leading System Operators in Notebook PCs, Tablets, and Smartphones Figure 18 Worldwide Smartphone Market Share by Operating System, 2011 - 2017 Figure 19 Worldwide Smartphone Market Share by Branded Vendor, 2011 - 2014 Figure 20 Future Development Roadmap of Key Smartphone Technologies, 2011 - 2014 Figure 21 The Global Smartphone Market Share by Print Point, 2012 - 2014 Figure 22 Future Development of Smart Handheld Devices List of Topics Worldwide Smartphone shipment volume forecast by price point for the period 2012-2017 New competition in the Smartphone industry and major players' strategies, including global branded vendors, regional branded vendors, mobile operating system suppliers, networking service suppliers, and PC branded vendors Future feasible strategies of other Smartphone branded vendors, aside from Samsung and Apple, in terms of service, platform, channel, market, and technology Companies and organizations analyzed or mentioned in the report include: Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, AT&T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE List of Companies Companies and organizations analyzed or mentioned in the report include: Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, AT&T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE To order this report:Phones_and_PDA Industry: The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies Nicolas Bombourg Reportlinker Email: nicolasbombourg@reportlinker.com US: (805)652-2626 Intl: +1 805-652-2626 SOURCE Reportlinker

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