[November 15, 2012]

Metrix Group Changes Name to Brink Medical Group

The organization formerly known as Metrix Group, a distributor of high demand Class I surgical equipment products, has announced that it has formally changed its name and will now be known as Brink Medical Group.

Other than the name and new logo, there will be no change to the company's comprehensive, user friendly on-line store, designed to provide the hospital, surgery center, trauma center and veterinary communities with quick, easy and affordable access to the tools of their trade.

"The new name and brand are a more accurate representation of who we are as an organization," said Brink President & CEO, M. Ross Simmonds. "With innovative tools and an easy, state-of-the-art online methodology for clinical professionals to obtain them, we believe we are on the verge - or brink - of a new paradigm in medical equipment purchasing. Our management team members each have decades of experience working with hospital and trauma personnel at all levels, and we've put our all into this concept. We're very proud of it."

Simmonds added that most Brink Medical products are identical in materials, dimensions and quality to the instruments and disposables commonly considered industry-wide gold standards - the difference beig more budget-friendly price points and products that can literally be ordered "by the each." This means that customers need not purchase minimum bulk quantities of products that they may only need infrequently. They can now purchase the exact quantity they need, whether by the box or individually, from Brink's intuitive, easy-to-navigate site.

All Brink products are sold packaged single sterile. In addition to Brink's discounted pricing, Brink products free the customer from the need to sterilize product on premises. Reduction in sterilization costs, liability and manpower equals additional value for the money.

Brink also continues to be the national distributor of Cingular (News - Alert) brand products, including the groundbreaking CingleBit, CinglePin and CinglePin Threaded single-use sterile tools, and will continue to add innovative lines of surgical tools to its product offerings in the coming months.

Establishing a customer account with Brink Medical Group can be done by phone or online and will provide site users preferred access to discounted pricing. Brink's convenient web ordering system eliminates the costs associated with issuing purchase orders. First time customers can simply fill out an application for an account online and be placing orders within 24 hours.

Brink Medical Group is an online medical device store focused on the main goal of saving customers money while improving the buying process. Designed to enable the hospital and trauma center community with quick, easy and affordable access to the tools of their trade without compromising quality, Brink provides the healthcare supply chain and practitioners with the specific products they need - when they need them, "taking the same dimensions to a whole new dimension." Brink is also a full line logistics company for start-up and emerging organizations and their technologies. Visit www.brinkmedical.com for more details.

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