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TMCNet:  Atlassian Adds Chief People Officer and Chief Marketing Officer to Leadership Team

[November 19, 2012]

Atlassian Adds Chief People Officer and Chief Marketing Officer to Leadership Team

SAN FRANCISCO --(Business Wire)--

Atlassian, a leading provider of enterprise collaboration software for product development teams, today announced that Jeff Diana and Paul Willard have joined its executive team as Chief People Officer (CPO) and Chief Marketing Officer (CMO), respectively. As CPO, Diana will be responsible for the recruitment, growth and development of Atlassian's most important asset - its people - across its global presence. Diana will also be responsible for the growth and protection of Atlassian's unique corporate culture, and will report directly to co-Founder and co-CEO Scott Farquhar. In his new role as CMO, Willard will be responsible for managing Atlassian's global brand, worldwide marketing efforts and unique high-velocity, frictionless sales model, and will report directly to Atlassian's President Jay Simons.

Paul Willard, chief marketing officer at Atlassian. (Photo: Business Wire)

Paul Willard, chief marketing officer at Atlassian. (Photo: Business Wire)

"We are incredibly excited to welcome Jeff and Paul to our team," said Farquhar. "Two of our primary goals in building a world-class software company are to create an enviable company culture and to impact the lives of millions of software developers. These two strategic hires will help take Atlassian to the next level. Jeff's experience in building and scaling world-class corporate cultures at rapidly evolving companies - as diverse as GE, Microsoft (News - Alert) and Successactors - will help Atlassian crush its aggressive recruiting goals. Paul's extensive background in large-scale online consumer marketing, combined with his long-lived passion for software development, will bring invaluable expertise to our marketing team."


"Jeff and Paul are incredible additions to the Atlassian team," said Doug Burgum, Atlassian's chairman of the Board who previously worked with Diana at SuccessFactors. "Having worked with Jeff for years, I can truly say that his ability to scale an organization while maintaining the integrity of its culture is without equal. Paul's background as an engineer and his exemplary leadership skills will also bring a fantastic edge to Atlassian's marketing team."

Diana is a seasoned executive with more than 15 years of experience in the human resources (HR) field. Prior to Atlassian, Diana was CPO at SuccessFactors, an SAP (News - Alert) company, where he built the company's HR function from scratch, led a series of key initiatives to produce more than $25 million in savings, and doubled the company's sales force with a record-breaking 600 new hires in one year. Previously, Diana was Chief HR Officer at Safeco, a personal insurance company, where he made one of the largest overhauls to the company's rewards program to support a new high growth initiative. He served as Chief HR Officer at Expedia (News - Alert), where he successfully facilitated the largest restructuring in the company's history. Diana has held HR leadership roles at Microsoft, General Electric and Bell South. Diana holds a Master's degree in Sociology from the University of South Carolina-Columbia, and a Master's degree in HR management from the Moore School of Business at the University of South Carolina.

Willard is a seasoned online marketing executive with more than 12 years of experience in a range of industries from consumer goods and financial services to medical services and retail. Most recently, Willard was CMO at Practice Fusion, the fastest-growing electronic medical records company, where he converted health professionals and more than 50 million patients to the digital space. Previously, Willard was vice president of marketing at Coupons.com, the leader in digital coupons, where he grew the website to one of the 50 largest retail sites in the U.S. He has held a variety of senior marketing and leadership roles at Washington Mutual, Advanta and NextCard, as well as key engineering positions at Boeing (News - Alert). Willard also serves as a mentor at Innovation Endeavors and StartX, Stanford University's incubator for students and faculty. He is a consultant at Rock Health, a non-profit incubator. Willard holds a Bachelor's degree from Iowa State University, a Master's degree in Manufacturing Systems Engineering from Stanford University, and an E.M.B.A. from Singularity University.

About Atlassian

Atlassian products help innovators everywhere plan, build and launch great software. More than 23,000 large and small organizations - including Citigroup, eBay (News - Alert), Netflix and Nike - use Atlassian's issue tracking, collaboration and software-development products to work smarter and deliver quality results on time. Learn more at http://atlassian.com.


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