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TMCNet:  Increase in Internet usage boosts Poland's online retail sales in 2012

[November 23, 2012]

Increase in Internet usage boosts Poland's online retail sales in 2012

Nov 23, 2012 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/t63n3b/online_retail) has announced the addition of the "Online Retail Market in Poland 2012" report to their offering.


Increase in Internet usage boosts Poland's online retail sales in 2012 Report analyses market development and growing potential Polish consumers are increasingly turning to online retail outlets to purchase items that were previously considered as limited to in-store sales, including groceries. Major retail chains have recognized the expansion of value in this sector, and most have adjusted their operations to include or upgrade their capabilities to offer a wide range of merchandise to online shoppers and to make their experiences as satisfying and efficient as possible.

E-commerce professionals with a stake in the Polish marketplace will find Online retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 an extremely valuable resource in pinpointing areas of high potential, evaluating the competition, and estimating demand for specific products in the market's key segments: grocery, home appliances and digital media, DIY, furniture and home furnishings, consumer electronics, clothing and footwear and cosmetics.

This comprehensive document delivers data on the value of online sales for the overall market and each main segment, sales and growth statistics on the auction website Allegro, and the current and forecast economic conditions in Poland and their influence on the online marketplace. It analyses the trends that are central to growing online sales and projects value increases for the period to 2014.

The report aids in competition research by examining the leading online retailers and their operations in each segment through extensive profiles, and offers the results of an enlightening survey of Polish consumers with regard to online shopping and purchasing habits and preferences. It chronicles the evolution of online sales in Poland and predicts specific areas of growth among the market's main segments. A complete analysis of the e-commerce organizational structure is provided in terms of the online stores, merchandise categories and trading platforms that comprise the overall market.

Online retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 presents current market data and analysis and synthesizes information on key retailers, products and segments, existing sales and auction platforms and consumer preferences to create a clear and cohesive picture of the history of e-commerce in Poland, its current status, and the likely directions the market will take as it progresses in concert with the increasing technological capabilities of consumers and the adaptations of retailers eager to succeed in this sector which, despite economic downturn, remains responsible for a larger portion of the value of Poland's overall retail market with each passing year.

Key Topics Covered: Methodology Executive summary Results of a consumer survey on online shopping Online retail Online food retail Online retail of non-food products For more information visit http://www.researchandmarkets.com/research/t63n3b/online_retail CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: E-Business (http://www.researchandmarkets.com/categories.asp cat_id=41&campaign_id=t63n3b), Retail (http://www.researchandmarkets.com/categories.asp cat_id=90&campaign_id=t63n3b) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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