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Crisp Media Partners With Domob to Deliver Rich Media Mobile Ads in China
SINGAPORE, Nov 26, 2012 (MARKETWIRE via COMTEX) --
Crisp Media, the leader in delivering rich media-based, digital
display advertising to mobile devices, today announced its recent
partnership with Domob, number one mobile ad network in China. The
partnership kicked off with a mobile campaign for the Singapore
Tourism Board (STB), the first mobile rich media campaign in China
that follows international MRAID standards.
"This partnership with Domob demonstrates Crisp's growth in the APAC
region and emergence as a true global company," said Rosalind Tan,
General Manager of Crisp Media APAC. "Increasingly, organizations
across Singapore and the entire APAC region are recognizing the
opportunities that the mobile platform presents, and are adopting
mobile as a powerful engagement tool in communicating with
consumers."
"We're pleased to partner with Crisp Media, a mobile industry leader
with proven track record working with premium publishers and leading
brands in the U.S.," said He Zhang, COO and co-founder of Domob. "Our
goal in forming this partnership is to introduce rich media ads to
local advertisers, thus offering diverse ways for advertisers to
engage users and accomplish their mobile marketing goals."
The STB campaign used the Crisp Engage(TM) platform to generate
interest and heighten awareness of Singapore as a leisure destination
to Chinese consumers. Users who clicked on the mobile banner ads were
shown video vignettes that showcased the diversity of iconic and new
experiences that Singapore offers. The platform included real-time
campaign performance analytics, including engagement of the content
via time spent on the videos, as well as the click-through rate to
STB's destination website.
"Given how active the Chinese market is becoming in the mobile space,
many of whom are researching, planning and booking travel via their
mobile devices, this is an opportune time to increase our presence in
the digital space. As we continue to expand our use of digital
platforms, we hope to find new and exciting ways to further engage
with our consumers," said Edward Chew, Chief Representative Regional
Director of Greater China region, STB.
About Crisp Media
Crisp Media is a leading provider of premium mobile advertising
technology, media, and services to brand advertisers, agencies and
publishers. Crisp's ad platform, Crisp Engage(TM), enables the
development of mobile rich media ad units, serves campaigns across
multiple device and OS types, and provides detailed analytics.
Crisp's media offering, Crisp Premium Media(TM), provides targeted
mobile inventory from premium publishers. The company has a proven
track record, working with leading brands including General Motors,
Intel, Proctor and Gamble, American Express and Paramount Pictures,
and with publishers like CBS, IGN, Hearst, Meredith and The Wall
Street Journal. Crisp is based in New York, with offices in
Singapore. For more information, visit www.crispmedia.com.
About Domob
Domob operates the largest mobile in-app advertising network in
China. With more than 360 million impressions per day, it is number
one in China's mobile advertising market in terms of traffic. The
network covers over 40,000 mobile applications and 90 million
smartphone devices. Domob is backed by Redpoint Ventures and Qiming
Ventures, with $13 million in investment.
Media Contacts:
Collin Roberts
Email Contact
(212) 354-8039
Domob
Email Contact
SOURCE: Crisp Media
http://www2.marketwire.com/mw/emailprcntct id=02EB4C9BB9BDB1B8
http://www2.marketwire.com/mw/emailprcntct id=95999D846A25DE26
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