INGATE

From The Sip Trunking Experts

TMCNet:  'Asha phones fail to help Nokia regain market share' [Telecom] [Times of India]

[November 28, 2012]

'Asha phones fail to help Nokia regain market share' [Telecom] [Times of India]

(Times of India Via Acquire Media NewsEdge) NEW DELHI: It's been a year since Nokia's Chief Executive Officer Stephen Elop launched the Asha series of feature phones targeting millions of Indians in the low-cost mobile phone market. Since then, Asha has become one of the best-selling handset series in the country. But has it helped the Finnish handset maker regain its popularity among the masses Probably not.


"In terms of market share, I don't think they have come back," Gartner's principal research analyst Anshul Gupta says. "However, with successful launch of Asha series devices, Nokia has been able to stabilize its share in recent past," he adds.

Gupta says Asha is a very good device in the Rs 4,000-Rs 6,000 price point with touch user interface and some apps that are found in smartphones. "From that perspective, it is getting competitive and getting market share. But Nokia is still being challenged in the overall market," he says.

During the first six months of the year, Nokia managed to get the largest share of shipments, more than 22 per cent share of 102.43 million mobile phones coming into India, CyberMedia Research said in a report last month. Samsung and Micromax followed with 13 per cent and 5.5 per cent share, respectively.

But this has only helped Nokia arrest its fall in the market, not regain the market share it lost to Samsung, BlackBerry and local players such as Micromax and Karbonn in both the high-end and low-end of Rs 31,000-cr handset market in recent years.

Sari Harju, Nokia's head of mobile phones in India, says the Asha range has been very well received in India, and its most popular model, Asha 305, is sold out at all retail outlets. "That's a very good situation to be in. We're pleased with the development and traction we've got from customers in India," she says.

On Monday, the company introduced a new Asha 205 with a feature called 'Slam' that allows users to share any kind of data on Bluetooth without using internet data. The device along with the Nokia 206 will be available next month for under Rs 3,000.

Nokia sold 6.5 million Asha devices in the July-September quarter across the world.

Nokia's biggest hope Clearly, Asha is what gives hope to Nokia. Under Asha, Nokia offers full touch devices that offer a smartphone-like experience, complete with a capable web browser, exchange email support and gaming.

Vaibhav Sharma, founding editor of The Handheld Blog that specialises in covering Nokia devices, says the Asha lineup has been a huge pillar of strength for Nokia with increasing sales that go against the international trend of people moving away from feature phones.

Nokia's initial focus was to plug the QWERTY and dual-SIM gap in its portfolio and offer feature-rich devices at low prices points. However, the move away from Symbian and the cost of making Windows Phone devices meant that Nokia needed something in the low-mid end segment to fight off competition from low-cost touch-based phones, he says. That's how Asha happened.

Faisal Kawoosa, lead analyst at CMR Telecom Practice, says, "In a way Asha has really become the 'asha' of Nokia." (c) 2012 Bennett, Coleman & Company Limited

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.