INGATE

From The Sip Trunking Experts

TMCNet:  Local Business Marketing Consultant in San Diego, CA Publishes Video Strategy Guide - The

[November 30, 2012]

Local Business Marketing Consultant in San Diego, CA Publishes Video Strategy Guide - The "Video Marketing Success Manual" to Help Small Business Owners Increase Sales

San Diego, CA, Nov 30, 2012 (PRWeb.com via COMTEX) -- "According to Sitepoint.com, over 70% of clicks on Google go to organic results and 75% of people don't click past the first page," says David Carleton, president of Local Business Marketing Success in San Diego, CA. "That means that for all practical purposes, if a business isn't on page one 7 out of 10 people will never find. And if people can't find a business online, they can't buy from it either." One of the most effective strategies to gain the coveted page one placement is using video marketing. Videos are effective method of small business marketing because they give companies the chance to show, and not just tell, current and prospective customers about their business. The most effective "lead generation" videos are short in during lasting no more 60-90 seconds. Their basic purpose is to "get the click" and direct viewers to the company website where they can learn more.


"The problem is that most "brick and mortar" companies spend the bulk of their marketing efforts trying almost exclusively to drive traffic to their store or office, but forget to drive traffic to their website" continued Carleton. "But the reality is that most prospects won't take the time to visit a retail store until they have visited a company's website." It is a very important San Diego Internet Marketing strategy for small business.

"Creating the video is only step one," says Carleton. "The most important step after that is making sure the video gets seen by as many potential customers as possible. This involves optimizing the video for the search engines as well as distributing it to popular video sharing websites like YouTube which is owned by Google." The benefits of using utilizing video marketing to drive traffic to a company website or blog are numerous, but here is a list of the top 4: It's Inexpensive - Creating a video doesn't require any fancy equipment and can even be done using some of the higher end smart phones and tablets. In addition, getting a video online is free through many services or costs very little to host on your own website.

It's Targeted - In the past, the only place a business could really get a video seen by thousands, or even millions, was by advertising on TV. With video marketing, companies can laser target their videos to reach a specific audience and market to that audience, so that the message gets in front of the right people.

It's Trackable - When advertising on traditional media, marketers don't always know if it's working or not. The advantage of online marketing is that marketers can get detailed analytics and tracking statistics. From how many times the videos are viewed, to how many people clicked on a link and ended up on their website and even buying specific products.

Showcasing Expertise - Prospective customers want to do business with companies they know, like and trust. Online video provides even small companies this opportunity. Informative videos can show viewers that a specific business is one that potential customers can turn to for expert products and advice.

"Although video marketing has helped thousands of companies increase sales, many small business owners don't have the time or expertise to write the scripts, create and optimize the video and then distribute it through the most effective channels," commented Carleton. That's why we created the free guide "Video Marketing Success Manual." "This free video marketing guide was created to provide small business marketing ideas to owners with a step-by-step process to get their video marketing efforts up and running." said Carleton. Small business owners looking to pick up a copy of this free guide, can do so by visiting the company's website at: http://localbusinessmarketingsuccess.com/drive-traffic/video-marketing/ About Local Business Marketing Success David Carleton is a San Diego Local Business Marketing Success Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media.

Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several books including The Ultimate Lead Generation System and The Essential Referral Marketing System. In addition, he has appeared on San Diego television several times including KUSI and CW6 providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.

To learn more go to: http://LocalBusinessMarketingSuccess.com Read the full story at http://www.prweb.com/releases/SanDiego/LocalBusinessMarketing/prweb10187976.htm PRWeb.com

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.