From The Sip Trunking Experts

TMCNet:  Best Western Passes 500,000 Fans On Facebook Leads All Hotel Brand Pages

[December 11, 2012]

Best Western Passes 500,000 Fans On Facebook Leads All Hotel Brand Pages

PHOENIX, Dec. 11, 2012 /PRNewswire via COMTEX/ -- Best Western International announced today that the brand's Facebook page has surpassed 500,000 fans, further solidifying Best Western as the No. 1 hotel brand on the world's largest social network. Best Western now reaches more than 14,000,000 travelers each week through Facebook and has more likes of its official page than any other hotel brand.

(Logo: "We were one of the first lodging companies to embrace social media and since then we have made it a priority to involve a social layer in every major brand initiative at Best Western to better engage with our customers and travelers," said Dorothy Dowling, senior vice president, marketing and sales for Best Western International. "We understand that social media platforms and Facebook in particular are where people discuss, research and plan their travel and being part of that conversation for more than half-a-million of our fans on Facebook is something we're extremely proud of." Reaching the 500,000 fan milestone caps a remarkable year in social media growth for Best Western, which saw the brand increase its Facebook fans by more than 200 percent during the calendar year. Other notable social media achievements in 2012 include: Becoming the first major international hotel chain to allow customers to book a hotel room directly through the brand's Facebook page Launching the "Be a Travel Hero" campaign - a Facebook app allowing travelers to invite friends on a virtual dream vacation and earn points towards prizes and free hotel stays Holding the first ever Best Western Fan Awards, a Facebook contest allowing fans to vote for the most unique Best Western properties in the world Integrating TripAdvisor directly into the new - allowing travelers to view property reviews, rating and read guest comments without ever leaving the brand website "Going into 2013, we will continue to invest in providing unique content and experiences through all our social media channels and ensure we are not only sharing but also listening to what our fans have to say and engaging with them in an authentic way," said Dowling. "Additionally, we'll be updating our popular 'Best Western to Go' mobile app with more features and ways for travelers to share their experiences through social media." To learn more, please visit the following Best Western resources: For bookings:, which now features fresh TripAdvisor reviews and opinions, enhanced hotel details, additional photos and a shorter booking process providing all travelers with a better online experience For Best Western's mobile offerings: Like Best Western on Facebook: Read the Best Western blog: Follow Best Western on Twitter: For rewards: For Best Western's Business Advantage: ABOUT BEST WESTERN INTERNATIONAL, INC. Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA's and CAA's Hotel Partner of the Year and was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit

*Numbers are approximate and may fluctuate.

CONTACT: Laura Cherry Owen Clark Best Western International Allison+Partners (602) 957-5668 (415) 277-4931 SOURCE Best Western International

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.