[December 13, 2012]

Bangkok Airways Ups Ante on Passenger Experience with Sabre Solutions

Bangkok Airways is further investing in technology to improve its passengers' experience, confident the strategy will keep it ahead of the competition.

The airline recently renewed its technology partnership with Sabre (News - Alert) Airline Solutions, extending its use of the SabreSonic Customer Sales and Service (CSS) system. It first signed a technology deal with Sabre in February 2003.

"Our immediate focus is on enhancing passenger experience and growing revenues, and we believe one of the key ways to achieve this is through airline retailing. We have been impressed with SabreSonic CSS' (News - Alert) latest merchandising capabilities - using industry recognized capabilities such as ATPCO OC Optional Services and Electronic Miscellaneous Document (EMD) fulfillment together with inventory controls, diverse shopping and reporting analytics. Sabre's expertise and technology will continue to take us to the next level of growth," said Prote Setsuwan, vice president of Marketin, Bangkok Airways.

SabreSonic Customer Sales and Service is the only seamless solution enabling powerful points of sale and service. Built on future-ready technology, it's highly configurable and gives airlines the freedom to execute their unique customer strategy while growing revenue.

Already using a broad range of Sabre's solutions for its marketing and planning and enterprise operations, Bangkok Airways is keen on providing its passengers more efficient ways to shop, book, and travel. The airline will look at promoting self-service solutions through Sabre's latest mobile offerings for check-in, shopping and reservations.

"Bangkok Airways has always been a progressive airline, ever willing to push the boundaries of what is possible. With this renewal of the partnership, Sabre will take Bangkok Airways through its next phase of growth with exciting innovations for its customers," said Theo Panagiotoulias, vice president, Asia-Pacific, Sabre Airline Solutions.

About Sabre Airline Solutions

Sabre Airline Solutions provides technology to the aviation industry. It operates the industry's largest Software-as-a-Solutions (SaaS (News - Alert)) business, with its reservations system and operations software used by nearly 400 airlines and over 100 airports around the world. More than 500 million passengers are put on airplanes every year using Sabre technology. Sabre Airline Solutions is part of Sabre Holdings, a global travel technology company serving the world's largest industry- travel and tourism. For more information please visit: www.sabreairlinesolutions.com.

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