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TMCNet:  American Specialty Health and Healthyroads' Engage! Creative Group Win Awards for Excellence in Communications

[December 14, 2012]

American Specialty Health and Healthyroads' Engage! Creative Group Win Awards for Excellence in Communications

SAN DIEGO, Dec 14, 2012 (GlobeNewswire via COMTEX) -- National health services organization American Specialty Health Incorporated (ASH) and its total population health management subsidiary, Healthyroads, Inc., garnered major awards for excellence in communications at two premier industry contests.


Healthyroads.com(TM) took home the platinum award for Best Overall Internet Site from eHealthcare Leadership Awards, while the Healthyroads Engage! Creative Group received the silver award for Marketing Department of the Year from Best in Biz Awards.

The 2012 eHealthcare Leadership Awards recognizes the best websites and digital communications in the field. The platinum award for Best Overall Internet Site recognized Healthyroads.com's signal achievements in providing members with a comprehensive, interactive and integrated prevention and wellness website that includes such things as a personal health assessment (or HRA), daily wellness email tips, exercise and nutrition planners, wellness trackers, e-coaching courses, and a wellness library of videos, news and other content.

The Best in Biz Awards is the only business awards program judged by an independent panel of judges from top-tier news, business and technology publications, as well as broadcast outlets and analyst firms, ranging from ABC to Forbes. The organization honored Engage! Creative Group for their key 2011--2012 achievements, including: -- The development of EngageHealthyroads.com for customers of the Healthyroads (R) Program.

-- Implementation of the second annual Healthyroads "Fit Company" awards to recognize clients that have been successful in providing superior worksite wellness programs.

-- Creation, implementation and promotion of a broad range of programs that reinforce the company's commitment to the health and well-being of its employees.

-- Organization of a variety of internal events to foster community and a culture of wellness at the workplace.

-- More than 300 awards for excellence in marketing communications and worksite wellness.

Engage! Creative Group is an in-house creative agency that creates and produces health promotion and communication materials for employer group and health plan customers of the Healthyroads Program.

About American Specialty Health American Specialty Health Incorporated (ASH) is a national health services organization that provides fitness and exercise programs, population health solutions and specialty health care programs for health plans, insurance carriers, employer groups and trust funds. Headquartered in San Diego, with offices in Dallas, Indianapolis and Columbia, SC, ASH has more than 1,000 employees and administers services for more than 31 million members nationwide. Additional products offered through ASH and its subsidiaries include Silver&Fit (R) , Active&Fit (R), ExerciseRewards (TM)and others. For more information about ASH, visit www.ASHCompanies.com or call 800-848-3555. Follow us on Linkedin or Twitter at @ASHCompanies.

The American Specialty Health logo is available at http://www.globenewswire.com/newsroom/prs/ pkgid=14503 About Healthyroads Healthyroads, a subsidiary of American Specialty Health Incorporated (ASH), offers a wide range of population health solutions, including: award-winning telephone-based lifestyle and health coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive group challenges, worksite wellness programs and/or an integrated online wellness portal, Healthyroads.com. Healthyroads offers these programs to more than 5.5 million members nationally. For more information about Healthyroads programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter at @Healthyroads and on Facebook at http://www.facebook.com/Healthyroads.

This news release was distributed by GlobeNewswire, www.globenewswire.com SOURCE: American Specialty Health (Logo: http://media.primezone.com/cache/6415/int/15430.jpg) CONTACT: American Specialty Health Lisa Freeman 1-800-848-3555, Ext. 3722 lisaf@ashn.com

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