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TMCNet:  Modern CMOs Invest in Marketing Analytics, Driving Sales of SAS® Customer Intelligence Solutions

[December 14, 2012]

Modern CMOs Invest in Marketing Analytics, Driving Sales of SAS® Customer Intelligence Solutions

CARY, N.C. --(Business Wire)--

A new breed of CMOs are embracing big analytics to drive marketing and business performance. This trend towards marketing analytics is driving new sales of SAS® Customer Intelligence solutions worldwide.

New sales of SAS (News - Alert) Customer Intelligence solutions include A&P (U.S.); Absa Bank (South Africa); ABN Amro (Netherlands); AMX Argentina S.A. (Argentina); Ann Taylor (US); BioGen (US); B&N Bank (Russia); Blue Cross and Blue Shield of North Carolina (US); Grameen Phone (News - Alert) (India); Isbank (Turkey); ITV (UK); Medtronic (US); Nordea (Denmark); ORBIS Inc. (Japan); RCS Mediagroup (Italy); Resorts World Casino New York City (US); SUPERVALU (US); TAP Air Portugal (Portugal); Telecom Personal S.A. (Argentina); TopDanmark (Denmark); Winn-Dixie (US) and Yapi Kredi Bank (Turkey).

CMOs are investing in integrated marketing management solutions with advanced, real-time analytics. These power consistent, personalized customer experiences via traditional and digital channels.

"There is a clarion call for a more technologically savvy CMO today," said Wilson Raj, Global Director of Customer Intelligence at SAS. "More organizations are realizing that modern marketing is a data-driven discipline. CMOs are poised to not only drive great marketing but drive broader business changes and enhance alignment across the C-suite."

A global EIU study, sponsored by business analytics vendor SAS, found thatone of the catalysts for change is technology. Eight out of the twelve areas CMOs identified for marketing investment revolve around technology such as customer analytics, CRM, social media, marketing automation, collaboration and optimization tools.


To this end, CMOs have reason to be confident in SAS. Just this year SAS was rated a leader in:

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved.

1 Gartner, Inc., Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, November 1, 2012.

2 Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, January 30 , 2012

3 Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012


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