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TMCNet:  Serena Software Releases Predictions for 2013

[December 18, 2012]

Serena Software Releases Predictions for 2013

Dec 18, 2012 (Close-Up Media via COMTEX) -- Serena Software announced apps drive most aspects of our modern world, including the enterprise.

In a release, the Company noted that new trends in the space, the emergence of DevOps and the expansion of Orchestrated IT, are a few of the key themes that have shaped and defined 2012.

The following predictions are offered by David Hurwitz, senior vice president of worldwide marketing for Serena Software, a provider of Orchestrated IT solutions. The predictions are based off conversations.

The cloud has emerged as a dominant software development and deployment platform. In 2013, even the largest and most conservative enterprises will move to the cloud for the development phases of their overall delivery lifecycles. These were the companies that resisted cloud computing in the past. Their use of the cloud will be quite considered, as they will use a hybrid approach, exploiting the public cloud for testing and staging, but a private cloud or on-premise resources for production delivery. Keeping software production instances within private resources supports the enterprise need for security and control.


In 2013, Help Desks will grow in importance from their present position as an IT function into a business support function. This Business Desk will handle both traditional technical support along with the non-traditional role of business support. The Business Support Desk will support customer-facing personnel with understanding new marketing offers, product offerings and the exploitation of other app-powered revenue features.

A companion trend is being driven by Bring Your Own Device activity. BYOD, for instance, has created more of a do it yourself help desk for office workers since enterprise IT teams have their hands full with more pressing tasks and don't always have the time for the everyday maintenance issues that BYOD creates.

"In the year ahead we predict the increasing ubiquity of online enterprises will force a generational shift in IT, from focusing on the siloed functions within IT to focusing on the competitive goals of the business itself," said Hurwitz. "As the dust settles, we predict businesses will become more agile and that IT's role will be even more important. In the long run, IT taking on an expanded role in the business will improve overall earnings performance." Serena Software provides IT solutions.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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