From The Sip Trunking Experts

TMCNet:  Shiny Ads Partners with Internet Brands

[December 18, 2012]

Shiny Ads Partners with Internet Brands

Toronto, ON, Dec 18, 2012 ( via COMTEX) -- Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands' sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company's Home and Careers categories, including,,,,, and others.

"Smaller advertisers represent an important and growing revenue opportunity, and Internet Brands was searching for an automated way to efficiently manage these relationships so that our sales team could focus on larger ad buys," said Michael Egan, SVP & General Manager at Internet Brands. "The Shiny Ads solution was ideal because it allows us to continue to own these advertiser relationships while still having control over pricing, targeting, and creative rules for the ads." Integrated into the Internet Brands' sites, the Shiny Ads Self-Serve product offers small advertisers an easy-to-use web interface to choose the size and location of their ads, create or upload banner images, select targeting options, and monitor their campaigns in real-time. By automating campaign management within the publisher's ad server, the Internet Brands' ad sales team is freed up to handle larger custom orders.

"Shiny Ads is proud to add Internet Brands to its growing list of digital publisher partners and to help them sell more premium inventory across their sites," said Roy Pereira, Founder and CEO of Shiny Ads. "For publishers, the Shiny Ads Programmatic Guaranteed platform automates the entire process of selling premium inventory to advertisers of all sizes. It can outperform private ad exchanges and real-time bidding because it allows publishers to guarantee impressions and retain complete control over pricing and packaging." With a unique focus on helping digital publishers sell more premium inventory for increased revenues and profits, Shiny Ads is leading a fundamental shift in the premium advertising industry with its end-to-end programmatic guaranteed advertising platform. The Shiny Ads Programmatic include Self-Serve for Small Advertisers, Self-Serve Pro for Agencies, Order Management for Direct and Direct Buying for Demand Side Platforms (DSPs).

Learn more about Shiny Ads Programmatic Guaranteed platform: Follow Shiny Ads on Twitter: About Internet Brands Headquartered in El Segundo, California, Internet Brands is a new media company that operates online media, community, and e-commerce websites in vertical markets. The company also develops and licenses Internet software and social media applications. In its Consumer Internet Division, Internet Brands owns and operates more than 200 principal websites in seven categories. The company currently attracts, on average, more than 100 million unique visitors per month, with 97 percent of the network's audience originating from organic, non-paid sources. Visit

About Shiny Ads Shiny Ads provides an end-to-end programmatic guaranteed advertising platform for digital publishers to sell more premium inventory at higher prices for increased revenues and profits. By automating the process of selling premium inventory to advertisers of all sizes, Shiny Ads helps the ad sales team focus on high-end ad buys and close more deals. Because the white-label Shiny Ads platform manages the campaigns on their ad server, publishers can guarantee impressions and retain complete control over pricing and packaging. Visit

Read the full story at

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.