INGATE

From The Sip Trunking Experts

TMCNet:  Silverpop Customers Honored for Delivering Behaviorally-Triggered Campaigns with Engage Programs

[December 19, 2012]

Silverpop Customers Honored for Delivering Behaviorally-Triggered Campaigns with Engage Programs

ATLANTA, Dec. 19, 2012 /PRNewswire via COMTEX/ -- Silverpop(TM) , the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the winners of its first Crawl, Walk, Run Programs competition. Throughout November, Silverpop customers shared successful implementations of Engage Programs and a winner was selected in each of four categories. The submissions ranged from novice users setting up their first automated Program to more experienced users creating multi-track, behaviorally triggered campaigns.


"Today's marketers are challenged with delivering relevant, engaging content that moves their contacts through a purchase decision," said Karen Marchione, director of customer marketing with Silverpop. "Engage Programs allows marketers to easily set up paths to distribute messages based on a recipient's behaviors - delivering content when their brand is already top-of-mind. We were thrilled with the number of entries we received in our first Programs contest as it confirms that our customers are using our tool to not only increase internal efficiencies, but also improve the relationships with their customers, ultimately driving more revenue." Engage Programs enable marketers to build sophisticated campaigns that incorporate behavior-based rules, whether it's a triggered message delivered on a recipient's birthday or a nurture email designed to nudge prospects through the buying process.

The four categories in which customers could enter included the following: Crawl, for Programs beginners; Walk, for customers who have experienced recent success using Programs and; Run, for customers who successfully implemented a sophisticated Program within the last 12 months; and Agency, for Programs implemented on behalf of a client. Among the more than 70 entries, the four campaigns below were recognized as winners: -- Crawl - CaringBridge.org: CaringBridge is a nonprofit social network that relies on donations to support its free services. In a program designed to cultivate donor relationships, the CaringBridge marketing team established one track with three email steps. The series begins two weeks after a first-time donation and ends by asking for a second gift.

This is CaringBridge's first online attempt at creating long-term engagement and loyalty based on donor behavior. On average, nonprofit fundraising emails experience a 12 percent open rate and 0.47 percent click-through rate - the CaringBridge Program achieved average open and click rates at least three times those measures.

-- Walk - Cardinal Health: Cardinal Health is using marketing automation and behavioral-based actions to create online lead generation, reach a new target call point for sales, educate contacts who may not be familiar with what their Nuclear Pharmacy Services business offers and provide high-value leads to its sales team.

The Cardinal Health Program incorporates multiple tracks, Engage Web forms and Dynamic Content and acts on a user's interaction with prior campaign assets. This is the company's first attempt with an automated email and online Program. The results included above-average Web form conversion rates and increased activity for its sales team.

-- Run - Nevada State Bank, a Zions Bancorporation affiliate: Nevada State Bank wanted to create an onboarding experience designed to cross-sell five or more distinct online banking products, to re-engage and grow its online customer base and to track customer interaction with its online offering and email campaigns. In the last six months, as a result of the bank's automated Program, more than 5,000 consumer onboarding emails were distributed and internet banking enrollment increased by 6 percent.

-- Agency - Whereoware on behalf of PaperStyle.com: PaperStyle.com is an online invitation and stationery company. To help nurture and potentially upsell the company's existing customers, Silverpop partner Whereoware designed the email creative and developed and executed a Program around baby shower invitations, one of PaperStyle.com's more popular product types. Users interested in baby shower products are targeted based on past purchase history captured in relational tables, website behavior, Web form data and behavioral click tracking within emails. The program has a 216 percent higher open rate and a 389 percent higher click-through rate than the average email send.

About Silverpop: Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex--so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.

Media Contact: Stacy KirkManager of Corporate Communications-Silverpopskirk@silverpop.com 770-661-0633 SOURCE Silverpop

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.