From The Sip Trunking Experts

TMCNet:  Multifamily Property Managers Improve Lead Management and Leasing with Yardi PopCard

[December 20, 2012]

Multifamily Property Managers Improve Lead Management and Leasing with Yardi PopCard

SANTA BARBARA, Calif. --(Business Wire)--

Yardi announced today that multifamily property management clients using Yardi PopCard™ are reporting improved results in capturing leads and converting them into leases.

Yardi PopCard gives total visibility into leasing offices by tracking and managing every lead efficiently, from initial contact to lease, and sending real-time information straight to a desktop or tablet. Automated workflows channel daily leasing and customer relationship management activities to Yardi PopCard, which is fully integrated as part of the Yardi Voyager™ property management and accounting system. Analytic reporting provides timely, actionable information on agent performance, property positioning and the effectiveness of marketing campaigns.

"We definitely see a significant return on investment with PopCard," said Tammy Yeargan, director of marketing for Fogelman Management Group. "PopCard helps us track our costs per lead and per lease. By measuring the sources that work best for us, we can quickly scale back on marketing that's not working for us and adopt more cost-effective approaches. It also gives insight into where we need to improve our training, and our associates are learning a lot. We love Yardi PopCard. It's been a great tool for our company."

"Information on where we're spending our advertising dollars most effectively is returning value for our money. PopCard helps keep our people focused on what they should be spending their time on," said Micah Brown, director of operations for Bridge Property Management.

Yardi PopCard's contribution to a fully integrated marketing, leasing and resident service solution was enhanced through recently completed integration with other roducts in the Yardi Multifamily Suite™. These include Yardi Call Center™, which ensures that properties never miss a call by connecting prospects with trained real estate service respondents who enter guest cards and applicants directly into Yardi Voyager; Yardi Leasing Pad™, which delivers the entire leasing workflow via tablet; and RENTCafĂ©™, an end-to-end solution equipped with Internet listing service, property marketing, online leasing, resident portals, resident referral programs using social media, and mobility.

About Fogelman Management Group

Fogelman Management Group, founded in 1963 and based in Memphis, Tenn., maintains a proud tradition of providing the highest level of multifamily property management services. FMG has grown from a small local management firm to one of the country's largest and most respected privately-owned operators of multifamily apartment communities. FMG's clients include a mix of institutional property owners as well as privately held investment entities. Its management portfolio consists of high quality Class "A" and Class "B" assets. For more information, visit

About Bridge Property Management

Based in Salt Lake City, Bridge Property Management manages a portfolio that includes more than 60 multifamily properties with more than 18,000 units, along with affordable properties and about 1.5 million square feet of commercial space. Bridge Property Management has overseen the management of more than $2.5 billion in investment property over the past 20 years for large and small real estate investors. For more information, visit

About Yardi

Yardi has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™, and Yardi Orion™ for SharePoint®, Yardi Voyager™ is a full business real estate management platform that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi serves clients around the world from offices in North America, Asia, Australia and Europe. More information about Yardi products and services is available at

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.