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TMCNet:  Chuck E. Cheese's, Local Families Raise 1,600 Pounds of Food and $2,900 for Dallas-Fort Worth Food Banks

[December 21, 2012]

Chuck E. Cheese's, Local Families Raise 1,600 Pounds of Food and $2,900 for Dallas-Fort Worth Food Banks

DALLAS --(Business Wire)--

Organizing its first ever Holiday Food Drive, Irving-based Chuck E. Cheese's 16 Dallas-Fort Worth stores cheerfully partnered with the North Texas and Tarrant Area Food Banks (NTFB and TAFB) this holiday season to serve as an entertainment outlet where families could have fun by donating canned goods and giving back together, bringing the NTFB and TAFB more than 1,600 pounds and $2,900 closer to their fundraising goal.

Both the NTFB and TAFB work towards a year-round mission of helping feed the 700,000 North Texans - one in six people in each local community - living in hunger. In November, TAFB estimated that it would need two million pounds of canned food while the NTFB needed $7 million to help put nutritious food on holiday tables this year and into the next.

"We couldn't be happier with the results of our first Holiday Food Drive. We are especially pleased with the fact that all the effort children and parents put in to help others this holiday season will benefit our friends and neighbors in DFW throughout the New Year," said Scott McDaniel, chief marketing officer at CEC Entertainment, Inc., Chuck E. Cheese's parent company. "Chuck E. Cheese's is proud to be a place where families can come together to celebrate the special holidays and create lasting memories. It's these memories that are the most rewarding for those families who learned about charitable giving while having fun, playing games and winning prizes with us this year."

During the Holiday Food Drive, guests had the opportunity to contribute directly to both NTFB and TAFB's mission of feeding families by making a cash donation and/or bringing canned goods and non-perishable food items to Chuck E. Cheese's stores in Allen, Arlington, Dallas, Denton, Fort Worth/North Richland Hills, Garland, Grand Prairie, Grapevine, Hulen, Irving, Lewisville, North Garland/Firewheel, Plano, Rockwall, Valley View and White Settlement. For ach non-perishable food item or one-dollar donation, guests were rewarded with 10 free tickets, without limit.


The proceeds will be divided amongst the two food banks and distributed through their networks to the communities they serve. More information about Chuck E. Cheese's fundraising efforts can be found at http://chuckecheese.com/plan/fundraising.

Throughout the year, Chuck E. Cheese's asks moms and dads to share their memories, photos and stories of their families giving back in their own communities with memories@cecentertainment.com. Chuck E. Cheese's will share them with friends and fans through Facebook, Twitter, Pinterest and foursquare to inspire and thank the DFW community. Families can also learn more about other ways to support the NTFB at http://www.ntfb.org and TAFB at http://www.tafb.org.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 562 Chuck E. Cheese's stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese's features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese's aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese's has donated more than $7.7 million to schools through its fundraising program. For more information, see the company's website at www.chuckecheese.com.

About North Texas Food Bank

The North Texas Food Bank (NTFB) is a nonprofit social benefit organization that distributes donated, purchased and prepared foods through a network of 340 Member Agencies and 1,100 feeding and education programs in 13 North Texas counties. NTFB supports the nutritional needs of children, families and seniors through research, education, advocacy and strategic partnerships. In FY 2012, NTFB provided access to more than 47 million nutritious meals, a 45% increase year-over-year. Founded in 1982, the year 2012 marks NTFB's 30th anniversary. NTFB is a member of Feeding America (feedingamerica.org). For more information about NTFB, please visit www.ntfb.org.

About Tarrant Area Food Bank

In its 30th year, Tarrant Area Food Bank (TAFB) is providing food to more than 300 charities in 13 counties. TAFB distributes over 25 million pounds of food in a year, which is equivalent to approximately 21 million meals. For more information, visit www.tafb.org, find us on Facebook, follow us on Twitter or call us at 817-332-9177.


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