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TMCNet:  Siano Continues to Drive China's Automotive Mobile TV Market

[January 02, 2013]

Siano Continues to Drive China's Automotive Mobile TV Market

BEIJING --(Business Wire)--

Siano (News - Alert), the world's leading supplier of mobile digital solutions is pleased to announce its recent partnership with BYD, China's foremost independent automobile manufacturer, to integrate Siano-powered entertainment systems into select BYD car models. Starting Q1 2013, two of BYD's newer models, the BYD S6 and the Surai compact sedan will be equipped with state-of-the-art multimedia/infotainment systems with mobile DTV powered by Siano.

Incorporated into the brand's best-selling models, Siano's mobile DTV solutions will support the BYD S6, currently leading self-owned brand SUV sales in China and deemed the "Best SUV" in China. Mobile DTV will also be available in the newly-released Surui compact sedan ("Su Rui" in the local Chinese market), together with a host of other advanced BYD technologies.

BYD's in-car digital TV receiver units are powered by Siano's CMMB (China Mobile (News - Alert) Multimedia Broadcasting) receiver chipset, the SMS1180, part of the CMMB family of winning MDTV IC's. The SMS1180, designed exclusively for the automotive market, is an optimized solution that meets the requirements of the automotive market, fully qualified by AEC-Q100 certification. With a single-chip solution for MRC diversity, a must for automotive applications, the SMS1180 delivers a winning combination of high-speed mobility and flexibility. Further, it is the most adopted CMMB chip by automobile OEMs where Siano occupies a 0% share of the automotive OEM market.


"With the type of customers we serve, we cannot compromise on quality. This is what made Siano's receiver units the right choice for us," said Yu-bo Lian, Vice President, Chief Engineer, Automobile Business, General Manager, Thirteenth Business Division at BYD. "We tested the units under extreme mobility conditions and the results were exceptionally good. The future holds a growing demand for in-car digital TV solutions and we welcome Siano as long term collaborative partner."

"Since entering the Chinese market in 2006, Siano has taken great pride in being part of the multimedia and infotainment systems for market leaders such as BYD," comments Wang Wei, General Manager, Siano China. "Recent test results showed that CMMB reception was flawless, the picture was clear and sound quality was exceptionally good, even under extreme mobility conditions. This is testimony to Siano's position as a driving force in China's CMMB market."

About BYD

Established in February 1995, BYD Company Limited specializes in IT, automobile and new energy. BYD is the largest supplier of rechargeable batteries in the world and has the largest market share for Nickel-cadmium batteries, handset Li-ion batteries, cell-phone chargers and keypads worldwide. The company is the largest supplier of rechargeable batteries and holds the second largest global market share for cell-phone shells. BYD Auto is the most innovative independent national auto brand and leads the field of electric vehicles with unique technologies. For more information, visit www.byd.com.

About Siano

Siano is the world's leading supplier of mobile broadcast DTV solutions. Pioneers of the multi-standard approach, Siano provides high-performance and fast time-to-market digital TV solutions for cellular-handheld, consumer electronics, automotive and public transportation device makers and solution/services providers. Close partnerships with global tier-1 PC, mobile handset and home entertainment manufacturers boast a customer base that includes Samsung, Motorola, LG, ZTE (News - Alert), Huawei, Dell, Lenovo and many others. Headquartered in Israel, Siano has offices in the US, China, Taiwan, Korea, Japan, and Latin America (Brazil, Argentina). For more information, visit us at www.siano-ms.com.


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