Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
the launch of SearchDataCenter
en Español™, a new Spanish-language website that serves the needs of
Latin American IT buyers by providing high-quality, unbiased advice,
best practices, and technical how-to information on core enterprise IT
en Español delivers targeted content focused on critical issues and
solutions for Latin American IT buyers across key enterprise IT
segments, including: business applications and business intelligence;
data center hardware and storage; networking; enterprise security; as
well as cross-IT trends such as cloud computing, mobility, and big data.
It launches with more than 500 original Spanish-language articles,
numerous Spanish-language e-books, and a resource library for
Spanish-language white papers and webcasts.
"There is relatively little Spanish-language content on the web that
focuses on the problems and purchasing research of enterprise IT buyers
in Latin America," said TechTarget CEO Greg Strakosch. "With the
majority of existing sites focused heavily on consumer technology
content, this new site will fill a need in the market while continuing
to bolster TechTarget's strong international growth strategy," continued
The site builds on the strength of TechTarget's existing 400,000 members
in the region who generate 3.2 million impressions and 21,000 leads per
quarter, and provides technology marketers focused on Latin America more
opportunities to reach the IT decision makers that matter most to them.
"Until now, technology providers have had only basic options to reach
their target buyers in Latin America," said Bill Crowley, TechTarget's
Senior Vice President of International. "With this launch, TechTarget
will bring its topically-driven approach, a suite of activity-based
online products, and leading edge demand generation capabilities to help
technology companies drive marketing ROI in Latin America," continued
en Español strengthens TechTarget's already robust portfolio of
sites, audiences and products that help global technology companies make
faster progress in every major region of the world.
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget's
Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 100
technology-specific websites and a wide selection of custom advertising,
branding, and lead generation solutions, TechTarget delivers
unparalleled reach and innovative opportunities to drive technology
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
and follow us @TechTarget.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence and
SearchDataCenter en Español are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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