INGATE

From The Sip Trunking Experts

TMCNet:  Megger Hires The Simon Group as Agency of Record

[January 04, 2013]

Megger Hires The Simon Group as Agency of Record

Sellersville, Pa., Jan 04, 2013 (PRWeb.com via COMTEX) -- The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been chosen by Megger as its agency of record to develop and implement an integrated marketing program for its electrical test equipment and measuring instruments.


Peg Houck, marketing communications manager said, "This is a true case of history repeating itself. Due to the growth we've exhibited in the past several years, we needed help implementing our marcom program. Having successfully worked with them in the past, we were ready for The Simon Group to again deliver a comprehensive, well-managed program that would produce the results for which we are striving." The marketing communications program for Megger will focus on increasing brand recognition, lead generation and exposure in North and South America. The Simon Group's solid public relations capabilities, including news releases, feature articles and its unique Publicity Initiative program, combined with the agency's advanced online branding and new media tactics matched the critical holes Megger was looking to fill.

Houck continued, "Social media is creeping into the b-to-b environment and a smart company needs to recognize that. The Simon Group has developed a very cost- effective method to maintain a company's online brand in today's social media outlets, such as Facebook, Twitter and LinkedIn, while still adhering to solid b-to-b principles. Megger will definitely benefit from these tactics." The program will also include online advertising, creative development, instructional and product videos and distributor communications. The overall campaign will focus on providing industry editors, customers and the general public instant access to announcements and information from the company, including events, products and services, in a user-friendly fashion.

Megger is one of the world's leading manufacturers and suppliers of test and measurement equipment used within the electric power, building wiring and telecommunication industries. With research, engineering and manufacturing facilities in the USA, UK, Sweden and Germany, combined with sales and technical support in most countries, Megger is uniquely placed to meet the needs of its customers worldwide.

Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.

30 - For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: publicrelations(at)simongroup(dot)com; Web: http://www.simongroup.com.

For full text: http://www.simongroup.com/PressRoom/press-release.php Job=TSG-A-2152 Read the full story at http://www.prweb.com/releases/2013/1/prweb10289000.htm PRWeb.com

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.