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TMCNet: Launches New Lead Management CRM and Lead Auction

[January 07, 2013] Launches New Lead Management CRM and Lead Auction

New York, NY, Jan 07, 2013 ( via COMTEX) -- On January 7th, 2013, The Lead Tree launched a lead management CRM with an online auction where lead sellers can bid and compete for customer accounts. Not only does this new system help users organize and manage sales leads but it brings lead buyers and lead sellers together in a safe moderated environment. "It's like and put together in one system", says Zack Williamson, The Lead Tree founder.

The new lead management software has two major functions. First and foremost, it's a CRM for managing sales leads through the closing process. This online software has all the bells and whistles as or but its much easier to use and best of all, its completely free.

The second feature is an open auction where lead buyers can publicly post lead orders along with their requirements so lead sellers can browse through the listings and make a bid or an offer to fulfill the requested order. already has over 10,000 registered members using their previous version of the CRM and with these updates and the addition of the new lead auction, they are expecting that number to increase exponentially in 2013. "This is a bold move for the company", says Williamson. He went on to explain how this actually changes their business model from being a lead generation company to strictly being a software company. "The goal was not only to build a powerful CRM for managing sales leads but more importantly, to provide a safe b2b marketplace where lead buyers and lead sellers can come together to conduct their business." The Lead Tree CRM allows lead sellers and lead buyers to earn ratings and reviews each time they transact with another member. These ratings and reviews are displayed publicly on the user's profile and is designed to help prevent dishonest and unscrupulous activity.

Currently TheLeadTree has members searching for insurance leads, mortgage leads, merchant cash advance leads, B2b leads, appointment setting and much more. The lead generation types include but are not restricted to telemarketed leads, internet leads, direct mail leads, marketing lists as well as live transfer leads and appointment setting. Other features include social networking, SMS messaging and an appointment scheduler to make sure important meetings are not missed.

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