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TMCNet:  Mercury Media Acquires iMarketing to Establish the Largest Independent Integrated Performance Marketing Agency in the U.S.

[January 08, 2013]

Mercury Media Acquires iMarketing to Establish the Largest Independent Integrated Performance Marketing Agency in the U.S.

SANTA MONICA, Calif. --(Business Wire)--

Mercury Media, a leading direct response television media agency, today announced that it has acquired iMarketing, a full service digital agency, creating the largest independent online and offline performance marketing agency in the country. The acquisition will enable Mercury Media to offer fully integrated cross-channel media and marketing solutions to cost-effectively drive sales, customer acquisition and lead generation for its clients.

"Mercury Media's priority is to drive revenue growth for our clients through results-driven media and superior service," said John Barnes, CEO of Mercury Media. "The addition of iMarketing provides Mercury with a full suite of digital services as well as a robust data analytics platform that will enable Mercury to provide our clients with superior insight and results. We are incredibly excited about the addition of iMarketing as it puts us in an ideal position to take advantage of the ongoing convergence of television and digital media."

iMarketing specializes in search marketing, online media planning and buying, affiliate marketing, social media, mobile marketing, creative and web development, research and analytics technology. iMarketing generates more than $30 million of billings annually, providing customer acquisition solutions to clients such as Dow Jones, eDiets, Hoveround, Premier Care, Barclays, Yahoo!, Deal Chicken, and American Express (News - Alert) Publishing. The company has been in business for almost 15 years and has established an impressive record of success across a wide range of product and service categories.

"Joining forces with Mercury Media was an easy decision for us. We've partnered with them in the past and we share a lot of the same values," said Keith Kochberg, CEO of iMarketing. "Like Mercury, we are committed to providing a high level of customer service and working hard to maximize the performance of our client's campaigns. Together, we can provide our clients with integrated solutions to advance their businesses ad take advantage of the rapidly changing media environment which will be driven by vast amounts of data, and a convergence of television, online and mobile services."


Mercury can now provide its clients with integrated online and offline services, cross-platform optimization, platform agnostic solutions, integrated planning, consolidated reporting - all from a single source. The company will service clients across the country with offices in California, New York, New Jersey, Massachusetts, Illinois, and Pennsylvania.

"Mercury Media and iMarketing have represented Hoveround as respective TV and Online Agencies of Record for years, so I have witnessed firsthand the true expertise of each company," said Jeff Hilton, Vice President of Marketing for Hoveround Corporation. "Their combination of strong offline and online buying power, a mutual belief in the importance of driving results, and the best customer service in the business are a great fit for companies like ours. Hoveround has been 'test driving' this merger for years and we are excited to grow with Mercury Media."

About Mercury Media:
Mercury Media is the largest independent, full service direct response media agency in the country, headquartered in Santa Monica, California with offices in Marlboro, Massachusetts and Philadelphia, Pennsylvania. The agency was the first in its industry to launch the first full service Hispanic direct response specialty practice, Mercury en EspaƱol, in 2009. Established in 1989, Mercury Media specializes in long form, and short form direct response advertising and is committed to providing its clients with best-in-class measured media solutions across multiple platforms to achieve their strategic objectives and maximize their return on investment. By leveraging its unparalleled experience in direct response media and cutting edge analytics, the agency develops and executes innovative media campaigns that deliver superior results. For additional information regarding Mercury Media's clients, services and expertise please visit: www.mercurymedia.com. For original articles, please visit The Mercury Index Blog at www.mercurymedia.wordpress.com. Follow us on Twitter (News - Alert): www.twitter.com/mercurymediadr.

About iMarketing LTD:
iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, and Hoveround. iMarketing's innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search engine marketing, search engine optimization, online media planning & buying, affiliate marketing, social media marketing, creative, web development, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.


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