Sterling Partners, a growth-oriented private equity firm with a long
history of successful investing in the education sector, has acquired
PlattForm Advertising, a leading provider of comprehensive marketing and
enrollment-management services to colleges and universities. Financial
details of the transaction were not disclosed.
Headquartered in Lenexa, Kan., PlattForm is a pioneer in the field of
marketing for higher education and provides a full suite of marketing
services to manage and execute all aspects of a school's marketing
strategy. Through the use of rigorous data and analytics, PlattForm
creates, manages and executes mission-critical marketing campaigns for
both career schools and traditional colleges and universities.
Michael Platt, founder and chairman of PlattForm, is partnering with
Sterling in this transaction and will retain an equity interest in the
"Sterling Partners is thrilled to partner with Michael and his
management team to further enhance and grow the business by offering
comprehensive marketing solutions to its college and university client
base," said Rick Elfman, a Sterling Partners senior managing director.
"Today, more traditional universities need integrated marketing sevices
as they bring programs online, and PlattForm's innovative digital
marketing expertise is uniquely suited to help them."
"Sterling Partners has such tremendous knowledge in the education
sector, which will bring value to our partnership," said Platt, who
founded PlattForm in the basement of his home 23 years ago. "We could
not have found a more perfect partner and we are excited to continue to
grow PlattForm together."
PlattForm has built a large, diverse and very loyal client base that
includes public and private universities across the U.S.
About PlattForm Advertising
Since 1989, PlattForm Advertising has set the standard of excellence in
providing marketing services and enrollment solutions for colleges and
universities, worldwide. The firm, headquartered in suburban Kansas
City, boasts an internal staff of more than 550 industry experts. As
thought leaders in post-secondary education, PlattForm Advertising has
helped over 4,000 colleges and universities improve the lives of
millions of individuals. Specialties include search engine marketing;
interactive lead generation; online marketing; traditional media
placement and creative services.
About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view
on how to build great companies. Founded in 1983, Sterling has invested
billions of dollars, guided by the company's stated purpose: INSPIRED
GROWTH™, which describes Sterling's approach to buying differentiated
businesses and growing them in inspired ways. Sterling focuses on
investing growth capital in small and mid-market companies in industries
with positive, long-term trends - education, healthcare, and business
services. Sterling provides valuable support to the management teams of
the companies in which the firm invests through a deep and dedicated
team of operations and functional experts based in the firm's offices in
Chicago, Baltimore and Miami.
The people at Sterling believe in ideas and ideals, in people and
partnerships that drive long-term success. For more information, please
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