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TMCNet:  Lattice Engines Listed as SIIA Content CODiE Award Finalist

[January 10, 2013]

Lattice Engines Listed as SIIA Content CODiE Award Finalist

Jan 10, 2013 (Close-Up Media via COMTEX) -- Lattice Engines announced that its Big Data for Sales analytics platform, salesPRISM, was named a finalist in the 2013 SIIA Content CODiE Awards for Best Lead Generation Solution.

The company noted that SIIA CODiE Awards Finalists represent the information industry's best products, technologies and services created by or for media, publishers and information services providers.

According to the nomination, "salesPRISM is the world's first Big Data platform for sales and marketing… The platform, which provides one of the earliest practical applications for Big Data, delivers targeted leads along with context to improve the sales and marketing effectiveness of an organization." Winners will be announced on January 31 at the SIIA's annual flagship conference for information industry leaders, IIS 2013.

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries, providing global services in government relations, business development, corporate education, and intellectual property protection to more than 700 organizations world-wide.

Lattice is revolutionizing sales and marketing through the power of Big Data. The company's Big Data for Sales platform, salesPRISM, delivers real-time, predictive and actionable insight to sales and marketing professionals wherever they are so they can engage customers.

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