INGATE

From The Sip Trunking Experts

TMCNet:  San Jose Mercury News Troy Wolverton column [San Jose Mercury News]

[January 10, 2013]

San Jose Mercury News Troy Wolverton column [San Jose Mercury News]

(San Jose Mercury News (CA) Via Acquire Media NewsEdge) Jan. 10--LAS VEGAS -- Intel (INTC) may still be struggling to gain traction in the smartphone and tablet markets, but don't expect the company to radically change course.

The PC chipmaking giant has been trying for years to break into the post-PC computing market with almost no success. Apple (AAPL) reportedly considered using Intel chips in its first iPhone until Steve Jobs was talked out of the notion by other Apple executives. Other phone companies have needed less persuasion to avoid Intel, preferring to stick almost entirely to chips based on designs or technology from ARM.


But Erik Reid, who heads up Intel's smartphone and tablet efforts, believes success is just around the corner. In a meeting we had at the Consumer Electronics Show here Tuesday, Reid noted that there are now six phones and 10 tablets shipping that have Intel processors in them. (That doesn't include the numerous convertible PCs hitting the market that can act as tablets.) That may not sound like much, but a year ago there were no phones shipping that had Intel chips in them. So the company has made tangible -- if small -- progress.

What's more, Intel thinks the initial phones have shown its processors can compete head-to-head with the latest ARM designs, offering similar or better performance and battery life. In fact, comparisons between Motorola's Intel-based Razr I with its ARM-based Razr M have been largely favorable for the former.

"We proved that we could deliver power and performance and be competitive," Reid said.

The big difference between the phones is that Intel's version didn't support LTE, but the company is working on bringing LTE support this year. And Intel is moving to a new generation of process technology that promises faster, more power-efficient chips that could help it better compete with the highest-end ARM-based chips.

As a result, Intel plans to continue to pursue the smartphone and tablet markets. Some pundits have called on the company to abandon the effort to put its signature x86 chips in such devices and instead start manufacturing ARM chips itself for smartphones and tablets. But Reid dismissed that notion.

"We really believe in the value of the x86 architecture," he said. "We think we can deliver a superior value proposition." But Intel clearly still has a tough road in front of it. No Intel-based smartphone is being offered in the United States, and none of the major smartphone makers have embraced Intel chips. The two biggest -- Samsung and Apple -- are unlikely to do so anytime soon.

With ARM technology, smartphone makers can design and customize chips to meet their own specifications. Apple's devices, for example, famously run on Apple's own chips (that use ARM technology).

Smartphone makers can also choose from multiple providers for those chips, including Qualcomm, Samsung and Nvidia, instead of relying on just one vendor. With the various chipmakers emphasizing different features of their chips, smartphone makers can find the chips that best suit their needs.

Intel's chips can't offer such advantages. They come from just one vendor. And while Reid said that Intel talks extensively with customers to figure out which chip best meets their needs and to tune the software so the phone runs smoothly, customers don't necessarily get the chance to customize the chips themselves for their needs.

While Intel may be determined to hold its course, ARM, the designer of the chip architecture that dominates smartphones and tablets, has a message for the chip giant: Come and join us.

In a meeting I had here with James Bruce, ARM's lead mobile strategist, he declined to comment on whether that notion might soon become a possibility. But he cheered the idea.

Noting that Intel is reputed to have the best fabrication plants in the world, Bruce said that "surely they should put the best processor on it;" meaning, of course, an ARM-based one.

In our conversation, Bruce touted ARM's success and dismissed any notion that Intel is making any headway in the marketplace.

Some 7.9 billion (yes, with a "B") ARM-based chips were shipped inside various devices last year, more than half of them going into mobile phones and tablets. Only a portion of those chips were the high-powered application processors that Intel is trying to compete against. The chips shipped in smartphones included those used in their wireless radios, their touch-screen controls and other functions. But the company clearly dominates the smartphone market.

Contact Troy Wolverton at 408-840-4285 or twolverton@mercurynews.com. Follow him at www.mercurynews.com/troy-wolverton or Twitter.com/troywolv.

___ (c)2013 the San Jose Mercury News (San Jose, Calif.) Visit the San Jose Mercury News (San Jose, Calif.) at www.mercurynews.com Distributed by MCT Information Services

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.