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Hipcricket Assists Butler University in Renovating Famed Hinkle Fieldhouse
NEW YORK, NY, Jan 10, 2013 (MARKETWIRE via COMTEX) --
Hipcricket(R), Inc. ("Hipcricket"), the one-stop mobile advertising
and marketing and subsidiary of Augme(R) Technologies, Inc. (OTCBB:
AUGT) (or "Augme"), today announced that it is assisting Butler
University in renovating famed Hinkle Fieldhouse in Indianapolis
through a mobile donations effort that is a key component in the
school's $16 million public fundraising campaign.
Butler University aims to preserve the 84-year-old Fieldhouse's
classic architecture and feel, while improving interior spaces to
better serve student-athletes and fans. Hinkle Fieldhouse was the
center of the basketball world in 1986 when it was featured in the
film "Hoosiers."
Mobile users who text HINKLE to 32333 can donate $10 to the
University. The charge will appear on the mobile subscriber's carrier
bill.
Butler has already secured over $11 million in campaign gifts and
pledges, which has allowed the University to begin repairs to the
Fieldhouse's exterior this past summer. Work included tuck-pointing
282,000 bricks, replacing more than 9,700 windowpanes with
energy-efficient glass, and updating utilities.
Interior improvements are planned in 2013-2014. The site of a former
natatorium will be reconstructed to house a new student-athlete
academic center, strength and conditioning room, sports medicine
center, and coaching/administration offices. Locker rooms will be
remodeled for several sports. Fan-friendly additions to Hinkle's
Fieldhouse will include a scoreboard with video capability, more
chair-back seating, and additional restrooms. View renovation plans
at hinklecampaign.com.
"Successful philanthropic efforts are inclusive and these days that
includes giving through mobile devices," said Doug Stovall,
Hipcricket Executive Vice President - Sales and Services. "Pardon the
pun, but with this program, donors won't have to jump through any
hoops to give to such an important cause."
About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of
Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile
advertising and marketing company that empowers brands, agencies and
media properties to engage customers, drive loyalty and increase
sales. Hipcricket's customers connect with consumers across every
mobile channel, including SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. Hipcricket's
proven technology, strategic and marketing services and experienced
account management teams have provided measurable success to a broad
range of national and regional brand-name leaders (e.g., Macy's,
MillerCoors, Clear Channel) across an industry-leading 250,000+
campaigns. The company has also created the first comprehensive
mobile ad network that taps into the buying power of the mass market
with industry-leading capabilities to target customers via location
and highly-specific demographic information across SMS, display, rich
media and video.
Hipcricket is based in New York, with operations in Seattle, Dallas,
Chicago, Atlanta, Los Angeles, San Francisco and Miami.
Contact:
Hipcricket, Inc.
pr@hipcricket.com
SOURCE: Hipcricket, Inc.
mailto:pr@hipcricket.com
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