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TMCNet:  Blue Ridge to Debut Mobile Store Ordering Application at NRF Retail's Big Show

[January 10, 2013]

Blue Ridge to Debut Mobile Store Ordering Application at NRF Retail's Big Show

Atlanta, Georgia, Jan 10, 2013 (PRWeb.com via COMTEX) -- Blue Ridge announced today the development and release of a first ever, mobile application requiring only store counts to leverage advanced planning and forecasting for replenishing retail stores. CLARITY Mobile Connect will debut at NRF 'Retail's Big Show.' The leading SaaS planning, demand forecasting, replenishment and analytics provider designed the application to simplify ordering while still providing advanced inventory replenishment to improve product availability for retail chains, co-ops, franchisors and CPG brands.


The mobile application revolutionizes retail store replenishment by creating the best demand-driven order for each store from just a single task. Store associates or brand field merchandisers can use the app to simply scan and count inventory to create accurate orders. The app accesses the advanced technology of CLARITY Replenish in the Cloud to forecast demand, create the most accurate store orders, and enable approval for the orders. Store-specific demand forecasts for each item assure the right products are available in every location, improving product availability and boosting customer loyalty.

Decades of experience in retail enlightened the Blue Ridge retail team to the many conditions chains experience that inhibit effective store stocks. From manual processes, inconsistent execution, and varying store systems, to lack of store perpetual, or varying approaches of field merchandisers, there are many situations that conspire against store effectiveness. CLARITY Mobile Connect is designed to consider all of these factors and assure common logic throughout the chain without a complex and time-consuming process in the stores.

As a former retailer himself, Greg White, CEO of Blue Ridge saw first-hand the need for such a solution, "Like many people in retail management, I was a store manager myself before moving to the corporate office, and I've also consulted with hundreds of retailers, so I've seen what they're facing," stated White. Continuing, White added, "Just imagine the power this gives a convenience store chain like Circle K, a co-op like Ace Hardware or franchisors like GNC who have thousands of independently owned stores and nearly as many approaches to store ordering." Similarly, the solution could also serve to close the gap between demand-shaping activities and effectiveness in product availability for US grocers who typically don't have store perpetual inventory, or even chains with store operations teams that need to maintain store control of the replenishment process to respond rapidly to the market. The combination of store-level intelligence and enterprise-class forecasting and replenishment disciplines enabled by the Cloud means that both the field and the home office can coordinate and perform better.

Blue Ridge plans to showcase the CLARITY Mobile Connect app at NRF 'Retail's Big Show' in New York City at the Javits Convention Center from January 13 to 16. The team will be stationed at booth C226 on Level 1 of the convention center with their supply chain execution partner LogFire. To schedule a one-on-one appointment contact Blue Ridge directly.

About Blue Ridge Blue Ridge leads the way in enterprise-class Software-as-a-Service supply chain solutions. Blue Ridge solutions and services turn inventory investments into cash flow and revenue generation opportunities. The company's robust cloud-based solutions deliver a tightly-integrated, yet flexible architecture for demand analytics, forecasting, planning, replenishment, SKU rationalization and other demand-driven optimization solutions to provide a sound foundation on which companies can solidify and enhance their supply chain initiatives. To find out why global supply chain leaders such as CVS, Home Hardware, Burris Logistics, CRP Industries, Europris, K. Ekrheim, Martin Brothers and Procurator trust Blue Ridge's unmatched solutions and expertise as their inventory alignment partner, visit http://www.blueridgeinventory.com Read the full story at http://www.prweb.com/releases/retail-demand-forecasting/nrf-replenishment-app/prweb10311477.htm PRWeb.com

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