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TMCNet:  Analysis of the Global Online Analytics Market

[January 14, 2013]

Analysis of the Global Online Analytics Market

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/v955vt/analysis_of_the) has announced the addition of Frost & Sullivan's new report "Analysis of the Global Online Analytics Market" to their offering.


Online Analytics Solutions Power Multichannel Digital Marketing The online analytics market is vibrant and dynamic. Though the value of online analytics is most immediately obvious in the realm of digital marketing, a shortage of expertise that can optimize available solutions exists. Online analytics are part of a larger trend toward big data and the use of complex algorithms to reveal market insights. These insights can inform strategies and create a competitive edge. Frost & Sullivan spoke with 17 vendors and multiple end users to create a thorough market analysis. Figures include total market size and projections, regional analysis, and similar metrics for five subcategories of analytics: Web, mobile, online video, social, and apps.

Key Questions This Study Will Answer - What is online analytics, what does it do, and why is it important - How do online analytics impact digital marketing and the Internet advertising markets As they are essential to both, how do these markets utilize and optimize online analytics solutions - Market trends indicate considerable buzz for integrating data and analytics into competitive strategies. As the most accessible application of analytics today, how can the online analytics market effectively drive innovation and growth within the larger analytics and big data marketplace - The online marketplace and digital marketing industry is extremely dynamic, with new platforms and devices and demands for transferrable digital analytics growing all the time. How will the online analytics solutions available today accommodate these changes - Can the vendors enhance the status of online analytics in the marketplace by demonstrating value, by educating users, and by driving home the clear value proposition message Key Topics Covered: Executive Summary Market Overview Total Online Analytics Market - Analysis of the Online Analytics Market - Trends and Implications - External Challenges: Drivers and Restraints - Forecasts and Trends - Demand Analysis - Segment Analysis - Web Analytics Segment Breakdown - Mobile Web Analytics Segment Breakdown - Online Video Analytics Segment Breakdown - Web Services and Mobile Apps Analytics Segment Breakdown - Social Media Analytics Segment Breakdown - Market Share and Competitive Analysis The Last Word For more information visit http://www.researchandmarkets.com/research/v955vt/analysis_of_the Source: Frost & Sullivan CONTACT: Research and Markets, Laura Wood, Senior Manager.

press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Internet and E-Commerce (http://www.researchandmarkets.com/categories.asp cat_id=7&campaign_id=v955vt), Computing (http://www.researchandmarkets.com/categories.asp cat_id=32&campaign_id=v955vt) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).

(c) 2013 M2 COMMUNICATIONS

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