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Innovative Social Rich Media Advertising Platform Moontoast Secures $5 Million in Series B Financing
NASHVILLE, TN and BOSTON, MA, Jan 15, 2013 (MARKETWIRE via COMTEX) --
Moontoast, an innovative social rich media advertising platform,
today announced that it has raised $5 million in Series B financing.
The Martin Companies, LLC of Nashville led the round, with
participation from other prior investors. The investment will be used
to support the further development of Moontoast's innovative Social
Activation Platform, the company's growing business development,
sales and client services efforts, and the expansion of its marketing
and product development teams.
Moontoast today also unveiled the latest version of its Social
Activation Platform, the industry's leading social rich media
advertising platform. The platform empowers brands and agencies to
maximize their Social Advertising ROI by distributing interactive,
transactional rich media ads that provide premium social experiences,
and deliver actionable insights and measurable business results. The
Moontoast platform is leveraged by today's top brands including
Universal Music Group, Lexus, Nike, Hyundai, Lady Antebellum, Time
Inc. and Simon & Schuster.
"Moontoast is a clear leader in the rapidly changing social
advertising market, offering a scalable, comprehensive rich media
platform that delivers demonstrable social ROI by creating deeper
brand engagement within today's dynamic social landscape," said
Martin Companies' Managing Director, Les Wilkinson. "The company's
highly talented management team has proven that it can successfully
innovate and execute to serve the social advertising needs of its
high-profile clients."
"Moontoast's innovative approach addresses all facets of social
advertising from discovery to engagement, with a keen understanding
of today's social landscape and tomorrow's social shifts -- allowing
brands to take their social activity and fan communities to the next
level," said Stephen Collins, a Moontoast board member and the CEO of
Bazaarvoice. "I'm incredibly impressed with the team's traction to
date -- and look forward to what promises to be a successful 2013."
"The additional funding is a testament to Moontoast's superior
ability to tap into the changing dynamics of social advertising. In
Q4, our clients and agency partners launched more than 90 campaigns
using our Social Activation Platform," said Moontoast co-founder and
CTO Marcus Whitney. "Top brands and agencies launched a variety of
marketing and advertising campaigns including video interaction, lead
generation, brand awareness and commerce. These campaigns resulted in
proven social ROI, including revenue increases of more than $100K,
purchase conversion rates of more than 25% and lead generation
conversion rates of more than 70%."
Smarter Social Starts Here
Moontoast's innovative DITE methodology
(Discovery, Interaction, Transaction, Endorsement) inspires its
technology and enables brands to execute social campaigns with rich
media experiences that drive consumers along the purchase journey via
intelligent targeting on social and mobile. For additional details on
the latest version of Moontoast's Social Activation platform, please
visit www.moontoast.com/social-rich-media.
Today's announcement underscores continued momentum and follows an
exciting year-end for Moontoast. In addition to the company's
high-profile client wins in 2012, the company joined forces with
several leading software providers that share their vision of
creating the world's best-distributed social advertising and commerce
solutions, including ExactTarget, Demandware, Magento, Mercent and
PayPal. In June of 2012, Moontoast was also recognized as a Facebook
Preferred Marketing Developer (PMD).
About Moontoast
Moontoast is an innovative social rich media
advertising solutions leader that delivers premium rich media
experiences and social advertising ROI. The company's Social
Activation Platform empowers brands and agencies to maximize their
social advertising ROI by distributing interactive and transactional
rich media ads that provide premium social experiences, deliver
measurable business results, and create actionable consumer insights.
Moontoast's innovative DITE methodology (Discovery, Interaction,
Transaction, Endorsement) inspires its technology; which enables
brands to execute social campaigns, with rich media experiences, that
drive consumers along the purchase journey and reaches them through
intelligent targeting on social and mobile. Gartner Research has
named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard
Magazine called Moontoast a "Top Startup of 2011." For more
information, visit www.moontoast.com.
Follow Moontoast
Blog: http://www.moontoast.com/blog
Twitter:
@moontoast
Facebook: http://www.facebook.com/moontoast
LinkedIn:
http://www.linkedin.com/company/moontoast-llc
Press Contact:
Juli Greenwood
Scratch Marketing + Media
617-515-8412
Email Contact
SOURCE: Moontoast
http://www2.marketwire.com/mw/emailprcntct id=4CCC877C35518222
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