From The Sip Trunking Experts

TMCNet:  Innovative Social Rich Media Advertising Platform Moontoast Secures $5 Million in Series B Financing

[January 15, 2013]

Innovative Social Rich Media Advertising Platform Moontoast Secures $5 Million in Series B Financing

NASHVILLE, TN and BOSTON, MA, Jan 15, 2013 (MARKETWIRE via COMTEX) -- Moontoast, an innovative social rich media advertising platform, today announced that it has raised $5 million in Series B financing.

The Martin Companies, LLC of Nashville led the round, with participation from other prior investors. The investment will be used to support the further development of Moontoast's innovative Social Activation Platform, the company's growing business development, sales and client services efforts, and the expansion of its marketing and product development teams.

Moontoast today also unveiled the latest version of its Social Activation Platform, the industry's leading social rich media advertising platform. The platform empowers brands and agencies to maximize their Social Advertising ROI by distributing interactive, transactional rich media ads that provide premium social experiences, and deliver actionable insights and measurable business results. The Moontoast platform is leveraged by today's top brands including Universal Music Group, Lexus, Nike, Hyundai, Lady Antebellum, Time Inc. and Simon & Schuster.

"Moontoast is a clear leader in the rapidly changing social advertising market, offering a scalable, comprehensive rich media platform that delivers demonstrable social ROI by creating deeper brand engagement within today's dynamic social landscape," said Martin Companies' Managing Director, Les Wilkinson. "The company's highly talented management team has proven that it can successfully innovate and execute to serve the social advertising needs of its high-profile clients." "Moontoast's innovative approach addresses all facets of social advertising from discovery to engagement, with a keen understanding of today's social landscape and tomorrow's social shifts -- allowing brands to take their social activity and fan communities to the next level," said Stephen Collins, a Moontoast board member and the CEO of Bazaarvoice. "I'm incredibly impressed with the team's traction to date -- and look forward to what promises to be a successful 2013." "The additional funding is a testament to Moontoast's superior ability to tap into the changing dynamics of social advertising. In Q4, our clients and agency partners launched more than 90 campaigns using our Social Activation Platform," said Moontoast co-founder and CTO Marcus Whitney. "Top brands and agencies launched a variety of marketing and advertising campaigns including video interaction, lead generation, brand awareness and commerce. These campaigns resulted in proven social ROI, including revenue increases of more than $100K, purchase conversion rates of more than 25% and lead generation conversion rates of more than 70%." Smarter Social Starts Here Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology and enables brands to execute social campaigns with rich media experiences that drive consumers along the purchase journey via intelligent targeting on social and mobile. For additional details on the latest version of Moontoast's Social Activation platform, please visit

Today's announcement underscores continued momentum and follows an exciting year-end for Moontoast. In addition to the company's high-profile client wins in 2012, the company joined forces with several leading software providers that share their vision of creating the world's best-distributed social advertising and commerce solutions, including ExactTarget, Demandware, Magento, Mercent and PayPal. In June of 2012, Moontoast was also recognized as a Facebook Preferred Marketing Developer (PMD).

About Moontoast Moontoast is an innovative social rich media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's Social Activation Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights.

Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reaches them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit

Follow Moontoast Blog: Twitter: @moontoast Facebook: LinkedIn: Press Contact: Juli Greenwood Scratch Marketing + Media 617-515-8412 Email Contact SOURCE: Moontoast id=4CCC877C35518222

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.

Featured Case Studies

Case Study - Haiti
With this solution our doctors were able to reach anywhere in the world quickly and easily, to get consults from colleagues, facilitate treatment, order supplies 'on the fly' and also help victims report back to families. The solution from Business Mobility Systems and Ingate worked immediately.

Case Study - Turkish Petroleum
"With one Ingate at the customer headquarters, all of their remote workers can enjoy the benefits of Turkish Petroleum's IP-PBX from anywhere in the world.

Case Study - GCM
"The Ingate solution overcomes the NAT traversal hurdle and makes it possible to connect customers to our VoIP service, without the need of costly leased lines or support intensive VPN tunnels.

Case Study - Kool Smiles
"Ingate's solutions provide the advanced level of security necessary for this medical environment and the tools to make the interface to the service provider hassle-free."

Case Study - NMSAS
"This solution really saved the day for us," said Paul Mercier, IT Administrator, NMSAS. "We needed to leverage SIP trunks to reduce costs, and they had to work with our existing Microsoft OCS investment."

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.