From The Sip Trunking Experts

TMCNet:  7 Digital Channels, 7 Times the Engagement Metrics, One Platform

[January 15, 2013]

7 Digital Channels, 7 Times the Engagement Metrics, One Platform

PORTLAND, Ore., Jan 15, 2013 (GLOBE NEWSWIRE via COMTEX) -- Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today released an extensively enhanced version of its competitive and market intelligence tool, Yesmail Market Intelligence. The tool now collects data from email, Facebook, Twitter, YouTube, Google+, display ad networks and the web, thus accounting for an unprecedented seven channels of streaming competitive data from a single user interface.

In this release, Yesmail introduces the integration of two new digital channels as well as significant enhancements to the email metrics previously available. The market intelligence tool now provides screen captures of competitors' main website pages and tracks how their featured content changes overtime. As a result from a partnership with Mark Cuban-sponsored tool MixRank, Yesmail Market Intelligence also boasts data for competitors' display ads. Finally, in-depth engagement metrics have been integrated to the email channel for additional measurement of the reach and success of competitors' campaigns.

"Marketing is becoming increasingly more data-driven, and these significant enhancements take Yesmail Market Intelligence to a new level when it comes to competitive digital data" said Ilya Lichtenstein, Cofounder and CEO of MixRank. "The combination of MixRank's industry-leading advertising data and Yesmail's proven marketing intelligence capabilities will make marketers' lives easier by saving them considerable time and money, otherwise invested in time-consuming manual data pulls, complicated data mining and daunting presentation development. This partnership further demonstrates Yesmail's commitment to working with innovative startups and delivering cutting-edge marketing intelligence software to its customers. Everyone at MixRank is thrilled to be a part of this industry breakthrough." Details of the additional channels and functionalities to Yesmail Market Intelligence are: Display Ad Integration: Yesmail's partnership with MixRank brings comprehensive display data spanning 93,000 Google AdSense sites and delivers performance metrics including: publisher URLs, number of views, historic ad performance, ad creative, and destination URLs leading to the ad's landing page. This information allows marketers to gain full visibility into the types of users their competitors are targeting and gauge the success of their ad campaigns based on the number of views.

Website Data Integration: Yesmail Market Intelligence introduces Website Snapshots, a dynamic feed of screen captures of each competitor's main page which provides insights into featured products, promotions and offers competitors are using to drive sales. A snapshot of a page is taken every time the content changes by 20% or more.

Enhanced Email Engagement Metrics: In addition to sending address and domain, date received, and subject line, the tool now provides in-depth engagement data for each email campaign including: -- Deliverability Results: Metrics showcasing the inboxing rates for Yahoo, Gmail, and AOL.

-- Overall Campaign Performance: The overall campaign performance percentages for Opens, Deletes and Deletes without Opens.

-- Open Rate: The percentage of recipients who open an email message.

-- Delete after Open: The percentage of recipients who delete the email message after viewing it.

-- Delete without Open: The percentage of recipients who delete an email message from their inbox without viewing it.

"With the introduction of enhanced email engagement metrics, display ad data and Website Snapshots, Yesmail Market Intelligence is the only truly multichannel intelligence tool on the market," said Michael Fisher, president of Yesmail Interactive. "The ability to track, monitor and analyze all competitors' and partners' digital initiatives from a single platform is unparalleled. It can save hundreds of thousands of dollars for marketers developing competitive reports and investing in industry and market research across digital channels. Yesmail Market Intelligence provides unique relationship optimization capabilities as organizations look to expand loyalty with their customers." To learn more about the recent MixRank integration and newly enhanced Yesmail Market Intelligence, call 1-877-YESMAIL, email or Request a Demo.

ABOUT YESMAIL INTERACTIVE We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit

About Infogroup Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multichannel digital and offline marketing solutions. Infogroup enables its clients - from local businesses to Fortune 100 companies - to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle (TM) of contextually relevant information on more than 235 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit

The Yesmail Interactive logo is available at pkgid=15298 CONTACT: Mercy Ruiz Director, Corporate Communications Phone: (402) 836.5290 E-mail: <p>(Logo: (Logo: nf=MTMjMTAwMTgxNzMjMjMwNzE=

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.