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TMCNet:  Travelocity.ca Encourages Canadians to Enjoy a Winterruption From the Cold

[January 17, 2013]

Travelocity.ca Encourages Canadians to Enjoy a Winterruption From the Cold

TORONTO, Jan. 17, 2013, 2013 (Canada NewsWire via COMTEX) -- Survey finds Canadians don't like winter as much as we think As hockey lovers, chalet owners and parka wearers, Canadians are rumoured to embrace all things cold, but a new survey released by travelocity.ca reveals that for most Canadians, the Great White North's winters are more of a hassle, than a playground. Canadians are less than enthused about the season and 97 per cent shared at least one winter woe.


(Logo: http://photos.prnewswire.com/prnh/20130117/DA43999LOGO) "Travelocity.ca knows that even a few restful days at the beach can provide a much needed break from the cold and break up the season," says Brian Simpson, Operations and Media Relations Manager at travelocity.ca. "To help Canadians get out of the cold and find the perfect beach vacation, we've launched the Travelocity.ca Winterruption Sale, with savings up to 50 per cent off a wide selection of sunny beach vacations and hotels." WINTER WOES Travelocity.ca survey data revealed that Canadians find slippery roads and sidewalks (23%), the cold weather (22%), and longing for sunlight during winter's dark months (21%) cause for the winter blues.

Shoveling snow is one winter chore few Canadians look forward to. In fact, 39 per cent of Canadians have gone to great lengths to get out of shoveling with some going as far as pawning this task off to a child or loved one (12%). But shoveling can be fun.

TRAVELOCITY.CA'S VACATION EXCAVATION CONTEST "Travelocity.ca's Vacation Excavation contest puts the fun back into shoveling. By digging out the Travelocity Roaming Gnome, Canadians have the opportunity to win a much-needed trip for 2 to Aruba," says Simpson. "Those who enter the contest automatically receive a fifty dollar promotional code to use towards a hotel or Flight+Hotel booking during the Winterruption Sale. So the contest is a fun way to encourage Canadians to trade snow piles for sandcastles and escape to the sun." Consumers can play in-person or online.

_______________________________________________________________________________________________________________________________________________________________________________ |IN PERSON EVENT | |_______________________________________________________________________________________________________________________________________________________________________________| | | |_______________________________________________________________________________________________________________________________________________________________________________| |When: |Thursday January 17, 2013 â Sunday January 20, 2013 | |_______|_______________________________________________________________________________________________________________________________________________________________________| |Time: |Thursday- Friday: 10 a.m. - 9 p.m. | |_______|_______________________________________________________________________________________________________________________________________________________________________| | |Saturday: 9:30 a.m. - 7 p.m. | |_______|_______________________________________________________________________________________________________________________________________________________________________| | |Sunday: 11 a.m. - 6 p.m. | |_______|_______________________________________________________________________________________________________________________________________________________________________| |Where: |Toronto Eaton Center - Level 3 | |_______|_______________________________________________________________________________________________________________________________________________________________________| | |220 Yonge Street, Toronto | |_______|_______________________________________________________________________________________________________________________________________________________________________| | |M5B 2H1 | |_______|_______________________________________________________________________________________________________________________________________________________________________| |How: |Visit Travelocity.ca this weekend at the Toronto Eaton Centre and sign up for the head-to-head challenge for a chance to win instant prizes, be entered into the daily | | |prize of a Nokia Lumia 920 Smartphone bundle, and become eligible for the grand prize of a trip for two to Aruba, courtesy of Sunquest Vacations. | |_______|_______________________________________________________________________________________________________________________________________________________________________| | | | |_______|_______________________________________________________________________________________________________________________________________________________________________| |ONLINE | |_______________________________________________________________________________________________________________________________________________________________________________| | | |_______________________________________________________________________________________________________________________________________________________________________________| | |Visit | |Visit: |http://www.win.travelocity.ca| | |to play the Vacation Excavation game | |_______|_______________________________________________________________________________________________________________________________________________________________________| |Follow:|Tweet your pictures of the event to @TravelocityCA using the hashtag #IDigTheGnome to win even more prizes | |_______|_______________________________________________________________________________________________________________________________________________________________________| About Travelocity.ca Travelocity.ca® is committed to being the traveller's champion -- before, during and after the trip - and provides the most comprehensive and proactive guarantee in the industry. This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity.ca part of one of the largest travel companies in the world Travelocity.com LP. Travelocity.ca and Travelocity.com LP are owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.

Survey Methodology From January 8(th) to January 9(th) 2013 an online survey was conducted among 1,002 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error which measures sampling variability is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender, region, and education Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

Media inquiries Sean Citrigno, Citizen Optimum Public Relations, sean.citrigno@citizenrelations.com, 416-934-8033 SOURCE: Travelocity.ca To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/17/c6612.html SOURCE: Travelocity.ca http://www.travelocity.ca http://photos.prnewswire.com/prnh/20130117/DA43999LOGO PRN Photo Desk, photodesk@prnewswire.com

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