T-Mobile and Major League Baseball Unveil Multi-Year Technology and Marketing Pact [Manufacturing Close - Up]
(Manufacturing Close - Up Via Acquire Media NewsEdge) T-Mobile USA, Inc. and Major League Baseball (MLB) announced at the 2013 International Consumer Electronics Show that T-Mobile is now the Official Wireless Sponsor of MLB.
According to a release, as part of the multi-year, multimillion- dollar partnership, T-Mobile will work with MLB and its digital media and technology company, MLB Advanced Media L.P. (MLBAM), to enhance America's national pastime on and off the field with game- changing wireless capabilities.
Under the agreement, T-Mobile will provide MLB with a new On- Field Communication System, powered by T-Mobile's nationwide 4G network technology. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the new On-Field Communication System solution will offer greater mobility as well as options for future technology within the game.
"We look forward to working with Major League Baseball and are excited they have chosen T-Mobile's technology to power a new, in- game communication system at ballparks across the country," said Mike Sievert, chief marketing officer, T-Mobile USA. "Unlike a typical sponsorship, we're approaching this partnership as a collaboration in which T-Mobile, MLB and MLBAM will work together to evolve the game with exciting new technology innovation, enhancing the experience for customers and fans."
"T-Mobile has made a significant commitment to Major League Baseball across our game and business, and its innovative drive and expertise in wireless technology will be an outstanding addition to the baseball industry," said Tim Brosnan, MLB executive vice president, business. "T-Mobile has been an impact player in the wireless industry, and we look forward to its innovative spirit positively influencing the game and the way fans enjoy it."
The T-Mobile investment in baseball is a multifaceted marketing approach that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN's Wednesday Night Baseball, including on- air, digital and mobile sponsorship initiatives, in addition to features on ESPN's Baseball Tonight. T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG .
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