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TMCNet:  Boost Mobile Partners with Anthony Davis to Promote NBA Game Time Plus Application, Bringing NBA Excitement Directly into the Hands of Boost Mobile Fans for Free

[January 23, 2013]

Boost Mobile Partners with Anthony Davis to Promote NBA Game Time Plus Application, Bringing NBA Excitement Directly into the Hands of Boost Mobile Fans for Free

IRVINE, Calif. --(Business Wire)--

Boost Mobile, a leader in the no-contract wireless industry, is teaming with 2012 NBA #1 Draft pick, New Orleans Hornet power forward Anthony Davis to bring its Android customers free access to NBA Game Time Plus which features all live home and away radio broadcasts, game video, alerts, real-time scores, stats and more this season.

To commemorate the app Boost Mobile is launching the NBA Game Time Plus App Sweepstakes. Starting today consumers can visit the sweepstakes app on the Boost Mobile Facebook page to enter for a chance to win one of 10 Samsung Galaxy S II 4G (WiMAX (News - Alert)) devices. For more information on the sweepstakes, visit www.facebook.com/boostmobile.

"With NBA Game Time Plus from Boost Mobile, Android customers score a free front-row seat to NBA action throughout the entire season," said Steve Gaffney, vice president-Corporate Marketing. "To build even more excitement for the app we are teaming with Anthony Davis, a perfect ambassador for the Boost brand. He is young, fun and attacks the court just like Boost Mobile attacks the no-contract wireless competition."

NBA Game Time Plus is included free with Boost Mobile Android Monthly Unlimited and Android Daily Unlimited plans. The NBA Game Time app is available on smartphones with Android™ 2.2 or higher operating systems and can be downloaded from the Google Play Store. Boost Mobile customers automatically receive NBA Game Time Plus upon launching the app, which includes all live home and away radio broadcasts.

"I am looking forward to the opportunity to work with Boost Mobile to promote the NBA Game Time Plus App," said Davis. "NBA fans are the best fans and now with the help of Boost Mobile, customers and fans across the country can get all the action with a simple click of the app."

Boost Mobile's partnership with Davis in support of the NBA Game Time Plus app tips off early next month with in-store merchandise in Boost Mobile's exclusive retail stores and select independent wireless dealer locations nationwide promoting the free application. Other elements include radio, social media, digital advertising and local marketing events.


Boost Mobile offers no-contract1 wireless phones and service, including the $55 Android Monthly Unlimited plan with Shrinking Payments. For every six on-time payments, the cost of Boost Mobile's Monthly Unlimited plan shrinks by $52, eventually getting down to as low as $40 a month for unlimited nationwide talk, text and picture messaging, Web3, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone. Samsung (News - Alert) smartphones available from Boost Mobile in addition to the Samsung Galaxy S® II 4G, include the Samsung Galaxy RushTM, Samsung Transform™ Ultra and Samsung Galaxy Prevail™.

About Boost Mobile

Boost Mobile offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint (News - Alert) Network, reaching more than 282 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola (News - Alert), Research In Motion (RIM), Samsung, Kyocera and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target (News - Alert), Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.

1 Service subject to certain terms.
2 Max discount of $15.
3 Includes 2.5GB per month of high-speed data with Adaptive Protocol Video limited to 3G speeds.


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