|
| [January 24, 2013] |
 |
Evolve Media Corp. Signs International Partnership with Vox Media, Inc., Bolstering Reach in Gaming and Tech
TORONTO --(Business Wire)--
Evolve Media Corp., an integrated digital media company, announced today
a global partnership to represent online advertising inventory for one
of the fastest growing publishers, Vox Media, Inc., in Canada, the
United Kingdom, and Australia. Based in Washington, D.C., Vox owns and
operates sites in distinct vertical categories, including the recently
launched gaming website Polygon, and renowned technology website, The
Verge. Vox's online advertising inventory will be represented under
Evolve's Gorilla Nation sales division.
Debuting in late October to significant media praise, Polygon is a video
game website with a mission to cover not only games, but the artists who
make them and the fans who love them. It delivers fast, comprehensive
news, in-depth feature stories and reviews that bridge the gap between
criticism and buying advice.
The Verge, which already boasts significant traffic in Canada, marries
the industry's leading editorial team with the most advanced publishing
platform to create the premier destination that intersects technology,
science, art, and culture.
"As a leader in the digital publishing world, Vox Media's mission is to
empower the best digital storytelling talent through stte-of-the-art
technology and design," said Kyle Ragsdale, VP of Business Affairs.
"Through its three brands - SB Nation, The Verge, and Polygon - Vox
Media is building the world's most valuable audience, engaged with the
world's most valuable content, resulting in an equally powerful
advertising proposition."
"Vox Media's reputation for publishing extremely high-quality content
and outstanding media programs makes this a very exciting and
synergistic partnership for us," said Angela Kinsella, Senior Director
of Business Development for Evolve Media Corp. "Given our footprint in
Canada, the United Kingdom and Australia - along with our history of
producing best-in-class marketing programs - this partnership will allow
us to elevate this offering to an even greater level."
About Evolve Media:
Evolve Media Corp. (www.evolvemediacorp.com)
is an integrated digital media company. Evolve brings together four
synergistic companies to create one compelling offering: Gorilla Nation,
the world's largest brand ad sales company that specializes in targeting
affinity audiences; AtomicOnline, publisher of large digital media
properties, such as SheKnows (now #3 on Comscore for Women),
CraveOnline, TheFashionSpot, GameRevolution, and Momtastic; Springboard
Video, a one-stop branded video solution, and Double Helix, a creative
and interactive marketing team composed of over 40+ web designers and
developers. Evolve offers brand marketers digital brand campaigns that
can achieve both significant reach among key audiences and contextual
environments that together have been proven to increase key brand
effectiveness. To drive the best results we offer best-in-class
integration and creative solutions tailored to specific brand
objectives. Evolve's primary mission is to provide marketers with
unique, integrated creative programs across branded consumer content
sites, allowing a brand to get engaged with a passionate, influencer
audience in a way that converts them into a brand evangelist. Moreover,
Evolve can leverage these capabilities against a platform of over 600+
sites, reaching 300 million people globally each month.

[ Back To SIP Trunking Home's Homepage ]
|