INGATE

From The Sip Trunking Experts

TMCNet:  Digital Science drives search visibility for its online software products with Searchmetrics

[January 24, 2013]

Digital Science drives search visibility for its online software products with Searchmetrics

Jan 24, 2013 (M2 PRESSWIRE via COMTEX) -- Digital Science, a technology company which serves the needs of scientific research, is using the Searchmetrics SuiteTM search and social analytics software to drive search engine visibility for its online products.


Digital Science develops its own products and partners with entrepreneurs to create the next generation of tools for scientific research, including recording and collating research and lab data more efficiently and accurately. The web based software from the company and the businesses it invests in are sold online, which means search visibility is essential.

"We use Searchmetrics to look after the SEO needs of nine different web sites which promote specific products. Most of our customers find us through search - it's probably our most important marketing channel and the Searchmetrics Suite helps us ensure we're keeping our sites optimised and visible for the main search engines," said Alan Hyndman, Digital Marketing Executive at Digital Science.

The Searchmetrics Suite is an online subscription service that automates many aspects of SEO analysis, monitoring and reporting for agencies and in-house search marketers. It provides search performance data and analysis relating to multiple domains to support campaign measurement and planning.

"In the past we had to put a lot of manual effort into keeping sites optimised with the help of free or low cost tools," explains Hyndman, "But Searchmetrics helps us save time and effort by providing very fast, reliable up-to-date data. For example the site optimisation feature instantly tells us if any of the pages on our sites have errors or are poorly optimised. Previously we would have had to do a manual page by page review with a paper checklist - and it would be easy to miss stuff." The link auditor within the Searchmetrics Suite gives the company useful competitive insights by providing an analysis of the backlink profiles of competitor web sites according to Hyndman: "We can see where their links are coming from and which keywords they are focusing on which tell us a lot about competitor strategies." In future Digital Science plans to make greater use of the social analytics data provided within the Suite to track and measure social media shares of their web content. Because it is selling to a global audience of scientific researchers, the company will also be able to benefit from the large volume of international search data available within Searchmetrics Suite which now covers a total of 123 countries with 261 search engine/country combinations now possible.

About Digital Science Digital Science is a division of Macmillan Publishers Ltd., launched in December 2012 to provide technology solutions for researchers. It offers a range of technology and content solutions for scientific researchers. From intelligent knowledge discovery tools to software applications for the laboratory and decision-support systems for managers, Digital Science combines world-class technology with a resolute focus on scientists and those who support the research process.

About Searchmetrics Searchmetrics GmbH is the pioneer and world's leading provider of search and social analysis software for companies and online agencies. Searchmetrics has a unique server infrastructure and software solution - its Searchmetrics SuiteTM - which its clients and partners continually use to aggregate and analyze very large volumes of data on the rankings of websites, keywords in searches and competitor groups. Searchmetrics SuiteTM gives users unique insight into the visibility of websites on search engines in 123 different countries and on the largest social media portals. This information plays a decisive role, especially in inbound marketing, where having excellent visibility on search engines is essential for companies to reach potential customers on the Internet.

In addition to the Suite, with its Essentials product Searchmetrics offers a tool set for a quick start in search engine and social network optimization and real-time analysis in Germany, Austria and Switzerland, as well as high-end SEO consulting services. The company has branches in Berlin, London, Paris and New York and operates its SaaS solution through a network of partners and its online shop. The fast-growing company, based in Berlin and currently employing more than 100 staff, is part-owned by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many renowned clients, such as T-Online, eBay, Siemens, TUI, GM and Kaspersky rely on Searchmetrics to ensure that they have excellent search engine rankings.

Media Contact Uday Radia CloudNine PR Agency +44(0)7940 584161 uradia@cloudninepr.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.