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TMCNet:  InformationWeek Launches New Site to Serve the Unique Information Needs of the Higher Education Technology Market

[January 24, 2013]

InformationWeek Launches New Site to Serve the Unique Information Needs of the Higher Education Technology Market

SAN FRANCISCO, Jan. 24, 2013 /PRNewswire via COMTEX/ -- UBM Tech announces the launch of InformationWeek Education, a new website and quarterly digital magazine for technology executives and administrators at colleges and universities. InformationWeek Education provides news, analysis and expert commentary on the technology issues reshaping higher education.


The education technology industry continues to grow, with venture capitalists investing more than $400 million in 82 education-technology deals last year. And with higher education costs and student/parent debt continuing to increase, colleges and universities are focusing on offering technology products and services that will help them deliver more value for the money.

InformationWeek Education is dedicated to supplying the latest technology information and expertise that higher education IT professionals need to help improve teaching, learning and administration. InformationWeek Education content will concentrate on the complex issues that are specific to the higher education field, ranging from the latest digital learning and course management systems to mobility, cloud computing, analytics, enterprise applications, security, privacy, networking and much more. CIOs, academics, and administrators at colleges and universities will contribute content about their experiences and challenges with technology.

"The education industry shares many of the same challenges and opportunities as enterprises in other industries. They both must adapt to changing customer expectations and the emergence of competitive alternatives," said Rob Preston, InformationWeek Editor In Chief. "Resources are particularly tight in higher education, but the need to attract customers and keep costs down is as critical as anywhere." InformationWeek Education offers technology marketers fully integrated marketing programs to engage and activate buyers of education technology products and services. These marketing solutions range from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, contact Martha Schwartz, Chief Sales Officer, at martha.schwartz@ubm.com.

About UBM Tech UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market-- engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

Contact: Winnie Ng, VP of Marketing, winnie.ng@ubm.com SOURCE UBM Tech

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