INGATE

From The Sip Trunking Experts

TMCNet:  Video is an Important Tool to Promote Brands and Products Through NASCAR Team Sponsorships

[January 31, 2013]

Video is an Important Tool to Promote Brands and Products Through NASCAR Team Sponsorships

Solon, Ohio, Jan 31, 2013 (PRWeb.com via COMTEX) -- Cequent Consumer Products- long time industry leaders for automotive aftermarket products and new leaders in the cleaning tools industry, will use reigning NASCAR Sprint Cup Champion, Brad Keselowski, to help launch new products and a new brand for cleaning tools - both areas of growth for Cequent Consumer this year. Nine new videos were shot at the Brad Keselowski Race Shop in Mooresville, NC last week featuring Keselowski. The videos include new products Carbon Forged and Tow and Go Hitch Step from Reese Towpower, the leading retail brand for aftermarket towing products. Another highlight was the video for Harper cleaning tools, a brand made in the USA since 1900 that was acquired by Cequent Consumer in December 2012. Harper, a second cleaning tool line Cequent purchased last year gives Cequent Consumer 250 years combined experience in the cleaning tool industry and will expand product offerings and the customer base.


Cequent Consumer Products understands the power of video and has used this medium to promote its NASCAR team sponsorships and products for the past two years. The Keselowski videos will be released throughout the next few months and will be posted to http://www.ReeseRacing.com the race section of Cequent Consumer Products website. The videos will also be used in marketing and promotional campaigns during race season.

"In two years working with Brad, it's amazing to see him evolve as a young, successful team owner," said Shannon Ketvertes, Cequent Consumer Products Communications Manager and video director for the Keselowski shoot for Cequent Consumer. "Brad's professionalism and drive for perfection will show in our new videos. If Brad didn't like a take on a video, many times he would say, I can do better, I know I can, let's do another take. Brad truly cares about representing our business just as he represents himself on the track and as a team owner in his own business," Ketvertes said.

Keselowski has two trucks that will compete in the 2013 NASCAR Camping World Truck Series. The #19 Ford is sponsored by Cequent Consumer and Cequent Performance Products, both owned by TriMas and a new sponsor, Mellon 1. Keselowski's #29 will be sponsored by Cooper Standard. Cequent Consumer has been a sponsor of Keselowski's NASCAR Camping World Truck series team since last year and has seven primary sponsored races this season. Sponsored races for the #19 Truck will be announced as soon as the schedule is finalized. Drivers Brad Keselowski, Joey Logano and Ross Chastain were announced last week.

Cequent Consumer Products began sponsoring the sport of NASCAR in 2011 and is in the middle of a three year contract to sponsor BKR. Visit http://www.ReeseRacing.com for exclusive updates on this sponsorship and for details on how to win prizes all season long.

ABOUT CEQUENT CONSUMER PRODUCTS: Cequent Consumer Products, Inc. located in Solon, Ohio, is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Harper, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation. Visit http://www.CequentConsumerProducts.com.

Read the full story at http://www.prweb.com/releases/2013/1/prweb10384358.htm PRWeb.com

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.