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TMCNet:  Gragg Advertising Introduces Marketing Software

[February 04, 2013]

Gragg Advertising Introduces Marketing Software

Feb 04, 2013 (Close-Up Media via COMTEX) -- Gragg Advertising, a full-service, strategic advertising agency in Kansas City, has announced the roll out of their new self-service inquiry aggregation platform, Alpine SaaS.

According to a release, Alpine SaaS allows clients to implement lead generation campaigns through a fully customizable and dynamic tracking and reporting tool.

"Alpine SaaS is something we have been working on for quite some time and I am very excited that we are finally unveiling this service to clients. It's a sophisticated reporting, management and aggregation tool that will allow companies with marketing teams already in place, but no aggregation technology, to manage their campaigns independently through our software," Michael Schuler, Chief Information Officer of Gragg Advertising, said.

Gragg Advertising said its software allows them to make changes to marketing plans on a day-to-day basis. The software manages lead flow for companies while automatically invalidating based on parameters set by the client. In addition, companies can set budget caps, manage complex filtering options, and fully manage both offline and online media campaigns.

"Something Gragg does extremely well is manage our clients' campaigns and think strategically on how to grow them. However, we have found some larger companies may already have an internal marketing team in place. With Alpine SaaS these companies are able to fully implement, track, and customize lead generation initiatives in house, while utilizing the same software that we use when managing our lead generation programs," Darryl Mattox, President of Gragg Advertising, said.

Over the past 20 years, the Company noted that it has established itself as a forerunner in lead aggregation. This new technology strengthens Gragg Advertising's position as a company within the industry. Gragg Advertising will be launching its new client on Alpine SaaS February 1.

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