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TMCNet:  Gragg Advertising Releases Alpine SaaS

[February 04, 2013]

Gragg Advertising Releases Alpine SaaS

Feb 04, 2013 (Close-Up Media via COMTEX) -- Gragg Advertising, an advertising agency in Kansas City, announced the roll out of its new self-service inquiry aggregation platform, Alpine SaaS.

In a release, the Company noted that Alpine SaaS allows clients to implement lead generation campaigns through a customizable tracking and reporting tool.

"Alpine SaaS is something we have been working on for quite some time and I am very excited that we are finally unveiling this service to clients. It's a sophisticated reporting, management and aggregation tool that will allow companies with marketing teams already in place, but no aggregation technology, to manage their campaigns independently through our software," Michael Schuler, Chief Information Officer of Gragg Advertising, said.

"Something Gragg does extremely well is manage our clients' campaigns and think strategically on how to grow them. However, we have found some larger companies may already have an internal marketing team in place. With Alpine SaaS these companies are able to fully implement, track, and customize lead generation initiatives in house, while utilizing the same software that we use when managing our lead generation programs," Darryl Mattox, President of Gragg Advertising, said.

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