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Tealium Launches New Multi-CDN Architecture to Create the Industry's Fastest Tag Management Delivery Network
SAN DIEGO, CA, Feb 05, 2013 (MARKETWIRE via COMTEX) --
Tealium, the leader in enterprise tag management, today announced
that it has moved to a new multi-CDN (content delivery network)
architecture, ensuring optimal performance for clients and giving it
the fastest tag management delivery network on the market.
Previously, Tealium used a single-CDN approach (via Limelight
Networks) to serve its clients' digital marketing vendor tags around
the world. To add further speed and redundancy, the company has added
two other high-powered CDNs, Akamai Networks and Edgecast Networks,
to create a "marketplace effect" for tag delivery. In this approach,
each CDN is monitored for performance every 10 minutes across 30
regions across the world. Tealium then intelligently serves tags from
the CDN that is showing the best performance at that time, in that
particular region. In third-party tests, this architecture shaved
more than 100 milliseconds off an already fast single-CDN
architecture.
"We know our technology occupies an important position within a
client's digital infrastructure, so we take the speed and performance
of our network very seriously," said Jeff Lunsford, CEO of Tealium,
and the former CEO of Limelight Networks. "This new multi-CDN
approach allows us to continually serve our clients' tags from a
'zone of peak performance.' There is nothing faster or more scalable
in the industry."
"This is one of the reasons we chose Tealium: they are smart
technologists who never stop working to provide the best technology
and service for their clients," said Richie Hannah, director of
digital marketing for GreatCall, a leader in wireless services
focused on helping to keep customers connected, safe and healthy.
"This new multi-CDN architecture ensures that our vendor tags will be
delivered in the fastest and most efficient way possible."
To read more about Tealium's new architecture, please download the
free white paper: "The Tealium Advantage: How Multi-CDN Architecture
Creates the World's Fastest Tag Management Delivery Network."
About Tealium
Tealium is the leader in enterprise tag management,
serving some of the most demanding customers in the world. Tealium's
web-based service makes it easy for digital marketers to deploy and
manage their third-party vendor tags, and then correlate the data
those tags generate into an actionable source. Using Tealium,
organizations can streamline their digital marketing operations,
increase the effectiveness of customer acquisition campaigns, and
power their big data initiatives. The company differentiates itself
through ease of use, scale and performance, and fanatical customer
support. Select clients include Lenovo, A+E Networks, Mattel, Fox
Networks Group, Urban Outfitters, Perry Ellis, Nokia, NHL, Sony
Online Entertainment, and many more. For more information, please
visit www.tealium.com.
Lori Scribner
Scribner Communications
lori@scribnercomm.com
619-993-1784
SOURCE: Tealium
mailto:lori@scribnercomm.com
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