From The Sip Trunking Experts

TMCNet:  ONTRAPORT Launches New Business and Marketing Automation Platform for Entrepreneurs and Small Businesses

[February 05, 2013]

ONTRAPORT Launches New Business and Marketing Automation Platform for Entrepreneurs and Small Businesses

SANTA BARBARA, Calif., Feb. 5, 2013 /PRNewswire via COMTEX/ -- One of the biggest headaches for small business owners today is finding, deploying, and managing the technology they need to run their business. Typically, tools to build a website, to collect and follow up with prospects, to sell and fulfill products and more are gathered and haphazardly integrated over time as needs are discovered. As companies grow, the technology they need to run their business becomes more complex and increasingly an obstacle to future growth.

Today, ONTRAPORT, provider of business and marketing automation solutions, launched an integrated business and marketing automation platform named ONTRAPORT that is specifically designed to address the challenges and needs of entrepreneurs and small businesses. The new platform replaces the tangled mess of individual software tools that frustrate most small businesses with a complete, integrated platform that captures their most critical business, sales and marketing automation needs.

At the core, ONTRAPORT is a powerful CRM system with several integrated tools including: -- Content Management - quickly design and publish web pages - anything from single lead capture pages to sophisticated membership sites.

-- Sophisticated Lead Tracking - shows a complete contact history including email interactions, web page visits, forms filled out, products purchased, and much more.

-- Rules-based Marketing Automation - enables the automation of smart, personalized communication with customers via e-mail, SMS, social media and even direct mail.

-- Test and Measurement - ensures effective marketing with built in split-testing for emails, postcards, SMS, landing pages and more.

-- Online Payments - take payments online using fully-customizable order forms, with complete support for trials, subscriptions, payment plans and more.

-- Automated Billing Management - manages declines, expiring cards and abandoned shopping carts.

-- Partner Program Management - enables automated affiliate program so companies can see who's referring business and track their sales.

-- Workflow Automation - design and automate business processes from managing leads or sales fulfillment to recruiting processes. If you can design the process, ONTRAPORT can automate it.

ONTRAPORT replaces and builds upon the company's existing Office Autopilot product, which is used by more than 4,000 small and mid-sized businesses around the world. One of the first things existing customers will notice in ONTRAPORT is that the user interface has been completely redesigned. Drawing on years of experience working with thousands of companies on a daily basis, the new interface makes ONTRAPORT's powerful business and marketing automation tools even more intuitive and accessible to the non-technically inclined.

Equally important, ONTRAPORT's workflow has been redesigned from the ground up based on analysis of how businesses and their staff naturally operate. The new workflow is dramatically simplified and clarified, making it easier to work with for both novice and power users. The new workflow tool also remembers what users were working on when they get distracted by a call or another task and automatically bookmarks their progress so they can easily dive back in where they left off.

Recognizing Office Autopilot's popularity around the world, the new ONTRAPORT is completely internationalized, which enables the interface to be viewed in any language. Dates, times, currencies and addresses can also be easily set to local market standards.

"Entrepreneurs and small business owners didn't get into business because they're enthusiastic about business technology. Our clients' passion is to deliver their own expertise to the world," said Landon Ray, CEO of ONTRAPORT. "Our goal at ONTRAPORT is to remove the burden of technology so that our clients can focus on that passion and actually building their business instead of constantly getting stopped by their tools. We do that by providing an extremely flexible and powerful business-building platform and backing it up with world-class services and support." About ONTRAPORTONTRAPORT provides a comprehensive business and marketing automation platform targeted to the specific needs of entrepreneurs and small business. With ONTRAPORT as their partner, entrepreneurs and small business owners can quickly and easily start, systemize and scale their businesses on a powerful platform integrating the marketing, sales and business applications they need, when they need it. To date, ONTRAPORT has been the technology powering the success of more than 4,000 companies around the world. For more information, please visit

SOURCE ONTRAPORT NewsItemId=LA53899&Transmission_Id=201302050900PR_NEWS_USPR_____LA53899&DateId=20130205

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.