From The Sip Trunking Experts

TMCNet:  CueScript Extends the Provider, Impacts Medication Misuse with Innovative On-Demand Prescription-Specific Information Videos and Engagement Services

[February 05, 2013]

CueScript Extends the Provider, Impacts Medication Misuse with Innovative On-Demand Prescription-Specific Information Videos and Engagement Services

LAKE MARY, Fla., Feb 05, 2013 ( via COMTEX) -- Poor health literacy and low medication adherence are significant contributing factors to the 177,000 deaths each year from medication misuse and errors. Indeed, as many as half of all patients fail to follow proper use instructions and 60% are unable to identify their prescribed medications.

Combating misuse and reducing medication-related deaths requires providing patients with easy access to meaningful information about their prescriptions when and where they need it. To that end, CueScript has launched an innovative platform that delivers on-demand prescription-specific videos and other value-added services designed to engage patients and strengthen customer relationships.

"When patients are empowered with reliable and understandable information, they make better decisions about their health. This is particularly true when it comes to medications," said CueScript CEO David Medvedeff, PharmD, MBA. "Patient education remains a top priority for pharmacists and other healthcare providers. CueScript now provides an innovative and highly accessible extension of the education process that drives patient engagement and reinforces the patient-provider relationship." Founded by experts in pharmacy, healthcare technology and medical information, CueScript has developed a unique patient engagement gateway that: Improves health literacy by providing an alternative source of trusted medication information Extends the pharmacist's or provider's reach by giving patients and their caregivers easy access to important medication information that is always available on the prescription vial Enhances brand loyalty by reinforcing messaging and expanding the patient relationship Creates a single source of trusted information to help improve patient medication adherence CueScript utilizes QR codes, SMS text messaging and email to connect patients and their caregivers with advanced mobile, web and on-demand video technologies to deliver powerful and contemporary education and information tools.

It starts with the robust CueScript video library, which provides optimal information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are developed by a team of Doctors of Pharmacy with nearly 50 years of combined experience educating patients in both acute care and retail settings.

"Connecting patients with on-demand video briefings is just the first point of engagement," said Dr. Medvedeff. "It sets the stage for pharmacies and healthcare organizations to leverage the value-added services that are the real power of the CueScript platform." To reinforce patient relationships and cultivate brand loyalty, CueScript's patient engagement gateway delivers three powerful, customizable services: Connect Me: Click-to-call access to client-designated pharmacies or call centers Remind Me: Streamlined registration with the pharmacy's or healthcare organization's medication alert and reminder program Inform Me: On-demand access to additional prescription information and health or wellness resources "To succeed in today's healthcare system, pharmacies and healthcare organizations must ensure patients have access to the trusted information they need to be engaged participants in their care. That is what we do," said Dr. Medvedeff. "By serving as an extension of the provider, our innovative technology and trusted clinical content creates an informed and engaged patient and loyal customer." About CueScript Based in Lake Mary, Fla., CueScript ( is a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

# # # Read the full story at

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.