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2012 Holiday Shopping Results: EPiServer, Forrester and Guidance Host Free Webinar
CHICAGO, IL, Feb 06, 2013 (MARKETWIRE via COMTEX) --
EPiServer, a global software provider for innovative ecommerce and
digital marketing solutions, today announced that they will be
teaming up with Guidance, a web and mobile ecommerce design and
development agency, and leading analyst Forrester Research to offer
retailers a free webinar presenting data around the 2012 holiday
shopping season and providing key takeaways for retailers as they
improve upon their ecommerce strategies. The webinar, scheduled for
Wednesday, February 13, 2013 at 2 pm EST, will explore the following
topics:
-- Data and trends: Results from the 2012 online shopping season
-- Promotions: Timing, successes and failures
-- Site experience: What was important to online shoppers in 2012
-- Mobile strategies: What works and what is best for your brand and
customer
-- Key takeaways: How to improve results for next year and optimize
across channels and devices.
According to the annual State of Retailing Online study put together by
Forrester and Shop.org, ecommerce continues to grow at a rapid pace.
The survey indicates that in 2012, retailers experienced a 28 percent
growth in sales over 2011. Presenting the key findings and trends
will be Sucharita Mulpuru, Principal Analyst, eBusiness and Channel
Strategy with Forrester Research; Bob Egner, VP Product Management &
Global Marketing with EPiServer; and Mike Hill, EVP with Guidance.
"As holiday shoppers keep using their smartphones and tablets,
retailers are being asked to rethink their strategies to better
accommodate buyers," said Bob Egner, VP Product Management & Global
Marketing with EPiServer. "These lessons learned will help retailers
and ecommerce professionals to better understand success factors
during this critical sales period year after year."
Retailers can learn more and register at:
http://www.episerver.com/Events/Webinar-Post-Holiday-eCommerce-2012/
Notes to Editors
About EPiServer
EPiServer connects ecommerce and digital marketing
to help business create unique customer experiences which generates
business results. EPiServer's platform combines content, e-commerce
and multi-channel marketing capabilities to work full-circle for
businesses online, from intelligent optimization, lead-generation
through to conversion and repeat business.
Sitting at the center of the digital marketing ecosystem, EPiServer
empowers online and IT professionals to create superior customer
experience for more than 20 000 websites worldwide. Built on .net,
and supported by a pioneering partner network of over 630 partners in
over 30 countries, EPiServers platform gives customers the ability to
deliver the right content to the right person in the right format at
a time that suits them. This approach means customers can maximize
their investment in digital marketing and increase ROI. The company
was founded in 1994 and has offices in the United States, Sweden,
Denmark, Norway, Finland, The Netherlands, South Africa, Australia,
Spain, UAE and the United Kingdom. EPiServer is controlled by the
IK2007 Fund. IK Investment Partners is a European private equity firm
with Nordic roots, managing EUR 5.7 billion in fund commitments.
SOURCE: EPiServer
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