From The Sip Trunking Experts

TMCNet:  Jeremy Vine shares his

[February 07, 2013]

Jeremy Vine shares his "best PR stunt of 2013": Lissted discovers what UK journalists tweet about PR; issted's new influencer feature finds the PR-related tweets you might have missed

(M2 PressWIRE Via Acquire Media NewsEdge) PR jokes and PR jobs, pet peeves and glowing endorsements: UK journalists have taken to Twitter this month to talk about PR, and there are some big names among them. RealWire used the latest feature of its Twitter-based media relations platform Lissted to line up ten of its favourite tweets.

There was praise from the BBC's Jeremy Vine and BT Sport's Jake Humphrey for a London bar's smart PR: @TheJeremyVine Best PR stunt of 2013: "@WillardFoxton: The New Orleans themed bar @bigeasytweet on Kings Rd will exchange HMV gift cards for Margaritas:)" @mrjakehumphrey "@bigeasytweet: Got a #HMV voucher/gift card We'll trade it in for one of these #freemargarita>>Great PR move...! A chance to be Channel 4's new communications manager was highlighted by its star news anchor, Jon Snow: @JonSnowC4 Are you a PR star : the Cabinet Office has nicked our wonderful PR person. Amy lawson: Could you replace her (This job ad is no longer available!) And The Independent's Rhodri Marsden shone the spotlight on the wording of a press release that caught his eye: @Rhodri Press release.:"'Fell Down Toilet' is the most popular cause of accidental mobile phone damage." Man, what a sentence. Pick that apart.

The full list, which includes tweets from Piers Morgan, Caitlin Moran, Rory Cellan-Jones, Deborah Orr, Stuart Dredge and Emma Kennedy, is available on Storify, or on Slideshare.

The tweets were collected from 1.7m UK media tweets tracked by Lissted over 30 days[1]. The keywords "PR", "public relations", "media relations" or "press release" appeared in 4,357 tweets from over 2,000 different UK journalists and bloggers.

These 4,357 tweets were analysed using Lissted's new Influencer feature, which allows users to search the recent tweets of local, topical journalists, bloggers and outlets for relevant keywords, and turn that data instantly into a personalised dashboard of potential media influencers around a topic. The feature creates a potential go-to list for outbound media relations, and a shortcut to finding and following conversations around your brand, your client, or your industry.

Commenting on the exercise, RealWire CEO Adam Parker said "Finding journalists using Twitter to praise PR professionals, source stories, highlight jobs and even make the odd joke at PR's expense is interesting, but there is also a much wider issue here: the importance of Twitter to media relations. Journalists and bloggers routinely break, share and discuss stories first on Twitter and keeping up with these conversations is now a vital part of effective communications: every one is an opportunity to manage reputation or get involved in the news agenda." "The Lissted platform has been designed to help PR and marketing professionals meet this challenge by filtering out the noise on Twitter and highlighting important conversations as they happen, without investing excessive amounts of time and money." [1] Lissted tracked 5.5m tweets across the 23,000+ journalists, bloggers and media outlets on its database during the period 6th January 2013 to 5th February 2013. 1.7m of these tweets came from UK journalists and bloggers. The PR-related tweets analysed excluded tweets by PR bloggers and journalists focused on the PR industry.

About Lissted Lissted is a ground-breaking web application that seeks to modernise media relations by making it easy for PR, marketing and media professionals to follow and engage with the media on Twitter.

Based on a growing database of over 23,000 journalists, bloggers, media professionals and outlets on Twitter, Lissted dynamically streams and indexes over 5 million tweets each month, monitoring conversations in real-time for subject, content and even any links that are shared. Every profile has been individually curated by the RealWire team, researching each individual's interests, geography, outlet and role.

About RealWire RealWire is an award-winning online press release distribution service with over 10 years of experience, and is first choice for many of the UK's top digital PR and internet marketing professionals. RealWire's service can increase your story's coverage and improve your SEO.

The UK's leading innovator in press release distribution, RealWire introduced the Social Media News Release in 2007, PR targeting system PRFilter in 2010, and the Twitter-based media relations platform Lissted in 2012.

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to


[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.