From The Sip Trunking Experts

TMCNet:  SAS a Leader in Gartner's 2013 Marketing Resource Management Magic Quadrant

[February 07, 2013]

SAS a Leader in Gartner's 2013 Marketing Resource Management Magic Quadrant

CARY, N.C. --(Business Wire)--

As companies look for ways to increase efficiency and reduce waste in marketing operations SAS (News - Alert), a leader again in the Gartner Magic Quadrant for Marketing Resource Management1 (MRM), gained more than 50 new MRM customers in 2012, with more than 400 customers worldwide using its MRM solutions.

Gartner (News - Alert) defines marketing resource management as "a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources."

89 Degrees, a marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, uses SAS® to reduce marketing expenses and increase revenue for its clients through enhanced customer insight and more effective marketing campaigns.

"SAS has been a key partner to 89 Degrees, helping us deliver results with more marketing accountability and efficiency for greater ROI," said Arthur Sweetser, Chief Marketing Officer of 89 Degrees. "Not only does SAS let us provide analytics-driven planning for better campaigns, it enables better enterprise marketing decision making on marketing processes, data and insights. Analytics is an essential part of what we do at 89 Degrees, and SAS plays an important role in our success."

SAS has an integrated MRM solution that spans all enterprise marketing needs. SAS' particular strengths in MRM include:

  • Planning - helps manage the marketing process from strategy development and planning, to creation of marketing assets, to maketing campaign execution, to post-campaign analysis and reporting.
  • Financial management - provides visibility into time frames, costs, overruns, etc., as they emerge via dashboards and flexible reporting capabilities.
  • Digital asset management - delivers value from existing assets by enabling greater collaboration among marketers with an integrated infrastructure that facilitates the sharing of effective materials and processes, which might otherwise be kept on marketers' PCs or departmental servers.
  • Marketing mix optimization - affords an easy way of analyzing, forecasting and optimizing the mix of advertising and promotions.
  • Marketing performance management - determines the right metrics to track as well as identify the most profitable customers. Helps marketers determine the optimal allocation of marketing resources, whether they relate to direct channel communication or indirect media advertising and promotions.

CMOs today have a mandate for accountability from the marketing department. As a result, demand has increased for analytic capabilities that drive better planning, optimization, performance measurement, and execution across marketing functions.

"We believe this leadership recognition in marketing resource management demonstrates SAS' commitment to solving CMOs' marketing challenges," said Wilson Raj, Global Director of Customer Intelligence at SAS. "More CMOs are aware that strong marketing operations (resource management) are indispensable for successful marketing - today and into the future. In 2012, SAS continued to invest 25 percent of its revenue into R&D - leading to two to three major releases for SAS Marketing Operations Management in 2013. Marketers will benefit even more from improved usability, new analytics, and tighter integration with multi-channel campaign management and other marketing processes."

1 Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2013

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2013 SAS Institute Inc. All rights reserved.

[ Back To SIP Trunking Home's Homepage ]

Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner

Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.