INGATE

From The Sip Trunking Experts

TMCNet:  Blackberry goes all-out with BB10 [Daily News Egypt]

[February 11, 2013]

Blackberry goes all-out with BB10 [Daily News Egypt]

(Daily News Egypt Via Acquire Media NewsEdge) Dubai – After a long–awaited comeback, Research in Motion (RIM, now rebranded as Blackberry), unveiled the Blackberry 10 in a global event held simultaneously in New York, Toronto, Johannesburg, Dubai, Paris, London, Jakarta and Delhi.


President and CEO Thorsten Heins took to the stage in New York announcing the official launch of the firm's new platform, Blackberry 10, and the two new smartphones, Blackberry Z10 (touchscreen) and Blackberry Q10 (touch with the firm's trademark QWERTY keyboard).

"Today sees a re-invented BlackBerry launching an entirely new mobile experience," said Heins. "We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving." Heins proceeded to give a comprehensive demonstration of BB 10's new features, which include BB Hub, a one-stop notification centre a swipe away from any screen, featuring feeds, calendar events, conversations, emails, messenger and social media updates.

The camera's new Time Shift mode enables the capture of multiple shots with a single click, which the user can scroll through to pick the perfect snapshot. The Z10's virtual keyboard suggests words while typing and with an upwards swipe the word is placed in the text field, which makes the typing experience much faster.

Another key feature is Blackberry Balance, which allows for the separation between personal and work use, with the option to firewall each area of the device. Blackberry Flow enables the user to navigate through running applications seamlessly through a minimised screen with no need to return to a home screen to flip through them. Users can download and purchase apps via the company's new web store, Blackberry World, which features "over 70,000 applications".

"We've worked extremely hard for the past two years. We built a new platform, which we developed from the ground up. We've got application partners who've developed specifically for our platform. We have a great opportunity ahead of us and I believe the market is extremely active. People are looking for something new in terms of capability and functionality and today we're delivering on that," Blackberry's North Africa regional director, Ben Quirin, told the Daily News Egypt.

"Our finances are still very healthy. We have $2.9bn in banks, our subscriber base is still healthy, people are still using Blackberry and they're still utilising our platform. With the introduction of Blackberry 10 we're actually introducing a brand new proposition for our consumers," said Quirin when asked about Blackberry's expectations for regaining its market share after posting a 47% drop in sales in Q3 of 2012.

"The opportunity is there for us to continue growing and gaining market share. We've got an open platform now, so people are more inclined to develop and create content for our platform, which is essentially what consumers are looking for. We're definitely going to see a strong turnaround especially since the market itself is growing," Quirin added.

Blackberry hired singer-songwriter Alicia Keys as the company's new global creative director. In her new role, Keys will "work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and to inspire creative use through its remarkable capabilities and functionality".

"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to 'Keep Moving': to empower people through mobile computing and communications," said Heins. "We are excited she will be bringing us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business." Blackberry has managed to impress fans as well as market analysts with the introduction of BB10. However, with competition running strong from Apple and Samsung, it remains unclear whether Blackberry will be able to regain its leading status.

(c) 2013 Daily NewsEgypt Provided by Syndigate.info an Albawaba.com company

[ Back To SIP Trunking Home's Homepage ]

Loading
Subscribe here for your FREE
SIP TRUNKING enewslettter.

Featured Partner


Featured Whitepapers

SIP Security for the Enterprise
Voice over IP (VoIP) is incorporated into a variety of computer networks, both public and private, and used for everyday transactions and communications among carriers, businesses, government agencies...

Making A Broadband Purchase Decision
Businesses today have many options for broadband connectivity. Clarifying your particular business needs prior to selecting a broadband provider will ensure an optimal match of broadband service to your requirements.

Voice-Optimized Network Delivers Premier Call Experience
Customers equate call quality with business quality. Real-time communication, interpersonal interaction, and the cordial tone of a call center representative can create a positive impression of your business that no email can match.

Featured Case Studies

Business Telecom Expenses Reduced 50%
A small to medium sized company in the midwest was interested in migrating to IP Communications, but in today's economy, they were hesitant to upgrade their communication system due to their perception that the cost would outweigh the benefits.

Multi-State Company Cuts Telecom Costs 50%
A multi-site, multi-state company with extensive monthly long distance fees and toll-free charges did not have adequate broadband for Broadvox SIP Trunking requirements, nor did they have a SIP enabled telephone system.

Discover Leisure Connects Remote Users to its IP-PBX
Discover Leisure is one of the largest resellers of caravans and motor homes in the UK. With 15 branch of?ces all over the country, the company spent a great deal of money every month just on internal phone calls.

Featured eBOOKS

Internet+: The Way Toward Global Unified Communication
Connecting the telephony of the enterprise PBX or Unified Communications (UC) system using SIP trunks instead of conventional telephone lines has been very successful in recent years.

What is SIP Trunking? Edition 2
SIP trunking is becoming more of a focus for service providers. One key issue many service providers face when deploying SIP trunks is NAT, or Network Address Translation, traversal.

What is SIP Trunking? Edition 1
A vast resource for information about all things SIP - including SIP, security, VoIP, SIP trunking and Unified Communications.

Featured Videos

Broadvox VAR Testimonial VAR 1:
Part 1 of the VAR (Value Added Reseller) Partner Program Testimonials for Broadvox...

E-SBCs AS The Demarcation Point:
Ingate's Steve Johnson talks to Erik Linask about the role session border controller plays as the demarcation point at...

Demystifying DPI
How can deep packet inspection protect your SIP traffic as well as your entire network?

Featured Resources

Partner Program Overview:
Over 4,000 VARs, Master Agents, Solution Providers, and Independent IT Professionals trust Broadvox. We offer customized services and solutions to fit seamlessly into any company's business model. And when you partner with Broadvox, every member of our team stands behind you and your customers 100%...

SIP Trunk UC Summit

What's New

Presenting the New Ingate/Intertex Website:
Internet+ is an extended Internet access allowing high quality SIP (Session Initiation Protocol) based real-time person-to-person communication, everywhere and for any application. It applies to both fixed and mobile networks ...

Featured Blogs

Featured Webinars

Secure SIP Trunking:
What You Need to Know

Successfully Deploying Enterprise SIP Trunking:
Tools and Techniques for Overcoming Common Roadblocks

Featured Podcasts

Getting the Most Out of Your SIP Trunks:
Ingate's Steve Johnson and TMC's Erik Linask discuss how best practices forgetting the most out of SIP Trunking services and common pitfalls to avoid.

Featured Datasheets

Ingate SIParator E-SBCs
Adopting SIP is a simple process with the Ingate SIParator, the secure enterprise session border controller (E-SBC). The SIParator makes secure SIP communications - including VoIP,SIP trunking and more - possible while working seamlessly with your existing network firewall.

Ingate Firewalls
Everyone is talking about enterprise usage of VoIP, instant messaging and other types of realtime communications including presence and conferencing.

SIP Trunk Solutions for Service Providers
The award-winning Ingate Firewall and Ingate SIParator deliver a high quality, reliable SIP trunk connection between the customer's IP-PBX and the service provider network, and solve interoperability issues to simplify deployments and support for remote diagnosis of reported issues.