Autobytel Utilizes Polk Data to Provide Measurable Results
Feb 13, 2013 (Close-Up Media via COMTEX) --
Autobytel Inc., a company dedicated to helping car dealers and consumers connect online, will be demonstrating the effectiveness of its alliance with R. L. Polk & Co. at the 2013 NADA show in Orlando, Florida.
According to a release, over the past year, Autobytel has been working closely with Polk to arm its clients with solid data on how consumers research vehicles and to understand their cross-shopping behaviors. The Polk data is another addition to the suite of products that Autobytel offers its dealers and OEM partners to better enable them to connect with in-market car buyers. Polk matches state vehicle registration data with leads and provides lead conversion reporting on a monthly basis for Autobytel to review with its dealer partners.
"The conversion data from Polk has proved to be beneficial to us internally as well as for our clients," said Autobytel President and Chief Executive Officer Jeffrey H. Coats. "By analyzing consumer behavior, we are able to better manage and focus our internal lead generation activities. Autobytel dealers and OEM partners benefit not only from our actions, but also by analyzing the data themselves and making changes to their processes."
For Autobytel dealers and automotive manufacturer customers, the Polk insights provide credible data to show new car lead conversion performance and quantify their investment in Autobytel leads. Autobytel currently generates 60-70 percent of its lead volume internally. Findings from the Polk data suggest that Autobytel internally generated leads close at over twice the industry average derived from the data. In fact, based on the most current Polk data, over 27 percent of consumers who submitted a lead on Autobytel.com purchased a vehicle within 90 days.
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