Mobivity Announces Preliminary 2012 Revenues of $4.08 Million, a 62% Increase Over 2011; Provides Business Update
PHOENIX, AZ, Feb 14, 2013 (MARKETWIRE via COMTEX) --
Mobivity Holdings Corporation (OTCQB: MFON), an award-winning
provider of proprietary mobile marketing technologies and solutions,
today announced the Company's unaudited revenue results for the
fourth quarter and fiscal year ended December 31, 2012.
2012 and FY2012 Preliminary Results
Mobivity expects to report revenues for the fourth quarter, ending
December 31, 2012, of approximately $1.053 million, an increase of
more than 6.7% from $.987 million in revenues for the fourth quarter
ending December 31, 2011. Revenues for the full year 2012 are
expected to be $4.08M, an increase of 62% year-over-year from 2011.
The Company also achieved Gross Margins of 72% during the fourth
quarter, 2012, an increase of 25% compared to Gross Margins of 58%
during the fourth quarter, 2011.
Mobivity has seen continued adoption of its products and services,
which are now used in over 5,700 locations across the United States.
The Company has also recently procured partnership agreements with
CASTMARK and the Bowling Proprietors Association of America (BPAA),
providing access to more than 80 new sales resources as well as over
4,000 bowling and family fun centers respectively. Additionally, the
Company recently announced its intent to acquire Stampt, a smartphone
application driving loyalty solutions to hundreds of merchants
nationwide, including more than 90 Whole Foods locations. The Stampt
mobile application has already been integrated into Mobivity's C4
platform, a Software-as-a-Service solution allowing merchants to now
manage SMS broadcasts, Facebook and Twitter posts, as well as Stampt
from a single, integrated Web-based interface.
One in twenty-four Americans have now experienced Mobivity's patented
mobile marketing technology via engagements with both local and
national brands. Mobivity is transacting more than 10 million SMS
connections per month, up from just over one million per month during
the fourth quarter of 2011. Consumer satisfaction of the service
continues to show strong performance as seen by a large Quick Serve
Restaurant (QSR) using Mobivity's technology. Their consumer opt-in
base has grown from a few hundred thousand to more than one million
consumers in just one year, hailing a less than 1% monthly opt-out
The Company also expects its fourth patent, related to mobile
messaging and communication technology, to publish sometime in the
first half of 2013. The U.S. Patent and Trademark Office has already
issued an "Allowance of Claims" notification for the patent. Details
of the intellectual property will be disclosed following the
publication of the patent.
Mobivity is an award-winning provider of proprietary mobile marketing
technologies and the inventor of Mobivity, a unique, enterprise-grade
platform empowering brands to engage mobile consumers via multiple
channels. The only system of its kind, Mobivity is a cloud-based
solution providing broad mobile communications and extensive CRM
features. It is integrated with multiple tier-one PSTN/ IP carriers
and micropayment processing facilities as well as with carrier
premium SMS billing systems. Customers include CNN, Disney, Sony
Pictures, AT&T, Verizon, USA Network, numerous professional sports
franchises, the Golf Channel, and NBC Universal. For further
information visit www.mobivity.com or follow us on Twitter @mobivity.
For additional information, contact:
Phone: (877) 282 7660
SOURCE: Mobivity Holdings Corp.
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